5 Expenses That Might Surprise You during An App Development

With enterprise mobile app development outpacing desktop applications, here’s bound to be some surprises along the way. But many first timers with a limited understanding of the true costs of developing a mobile app happen to believe that development cost starts and ends with the developer.

This outlines to the big question of the hour: What unexpected costs should businesses plan for when developing an Android or iPhone apps?

5 Unexpected Costs to Watch Out For When Building Mobile Apps For Your Business

1. Keeping an App in the App Store Isn’t Free

For businesses heading into mobile app development need to understand the fact that Apple and Microsoft charge $99 per year, while Google charges a one-time $25 fee- certainly aren’t deal breakers, of course.This applies for native and hybrid apps and not for mobile web apps.

2. Building Mobile Apps for Multiple Platforms Costs More

As a matter of fact, each mobile platform requires different programming languages as in like native mobile iOS app won’t work on Android and an Android app won’t work on iPhones. The cost is more expensive considering that you need specialized engineers for both OS.

3. Unaware Of How Much Actually Takes Place on A Server

From registration, to backup, to sync etc, backend data programming could spike up development costs very quickly. So here’s the quick question. Where do you store your mobile app data? In case it is a data-driven application, you must store the data somewhere.  But on the cloud, you will have monthly hosting costs depending on the provider and the amount of data stored.

4. The Necessity of Testing Your App

People commonly think that their design will provide a great experience and the app will work perfectly immediately. But it isn’t. Only with thorough testing, you can ensure that people are finding the app valuable but then, it will cost more money up front.

5. Maintenance And Updating Costs

Mobile market is constantly shifting between OS or changes in the APIs and device compatibility updates. But bear in mind that maintenance cost far outweighs the initial cost of building the app when your users are more focussed on rich features.

Building apps for consumer distribution is a very important point but unfortunately, this is not cheap.

Ultimate App Marketing Strategies for both IOS & Android

Today, every app businesses and even developers would want to learn the mediums & methods to market their iOS & android app. Why not? Currently, the app market has given enough reasons to start working upon the app marketing strategies just when they come up with a strong idea and secondly, when developing their app.

To begin with, let’s have an overview of the mobile app market statistics and the app market future

·         The apple’s app store is about to hit 1 million apps so you can wonder on the total number of android apps in the market.

·         According to recent studies, the predicted future statistics say downloads will continue to grow to exceeding 200 billion by the end of 2017, and revenues will reach 63.5 billion US dollars.

Knowing which, let’s discuss on various methods that can come in handy for marketing an iOS or Android app.

App Website for a Complete Presentation:

As app website tends to be a complete presentation of your app, its very motive is to grab attention thereby trigger downloads. And, the best part is that a website dedicated to your app does that effortlessly. It showcases your app name and icon, an app pitch for your app, app badges so that it is easier for the visitors to download the app, displays compatible phones and also a promotional video that communicates quick visual information and so on.

App Store Optimization (ASO)

ASO has recently embarked in the app marketing world. Now the question is what does ASO do to your app? It is a systematic procedure that simply assists in strengthening your app marketing strategy in the best possible way. As in like improving app name, writing precise app description, deploying unique screenshots and thumbnails that easily grabs users’ attention, and localizing every feature of the app, and many more. This gives better app visibility on the app store eventually a substantial number of downloads, as well.

Media Coverage:

Needless to say conducting typical PR activities including precisely drafting press releases, and having an established relationship with relevant bloggers and journalists who can offer a genuine readership for reviewing the app can allows you to reach out to a large number of genuine target audience of your app.

 Mobile App Advertising:

This is one great marketing platform for your app and it can be carried out through Ad Networks. From simple banner ads to video ads and rich interactive ads that appear in the apps and mobile sites- all these favours advertisers and monetization services to the developers.

As a bottom line, getting noticed on the Google Play and App Store is getting tougher day by day. This is when a proficient app marketing agency comes into play in order to witness the success of your app!

Which Mobile OS Helps Your Business Drastically

In a world where Smartphone use is rising exponentially, not to mention a ton of money, is turning your app idea into reality are huge. If you'd like to start creating an app for your business using any one of all of these, Android, iPhone or iPad, read ahead to know which is the best right now?

Before Your Get Started With Choosing The Right Platform...

To start with, the business people must be clear about their objectives and aims regarding the mobile application development. While iOS & Android manage to dominate the mobile app world, we shall discuss the reasons why to make mobile application in every mobile OS.

Stats and Facts from Android Lovers:

·         Recommended in all sectors as its features are useful for business, social as well as individual usage

·         Comes with cost-effective package for user acquisition, trustworthy ad attribution and less privacy concerns

·         Earns 48.5 market share, out of which 60% of the US activations and 850,000 Android gadgets

·         One of the best Smartphone’s with its better monetization infrastructure

·         Worldwide Android sales to end users in 2013: 80%

Stats and Facts from iOS Developers:

·         The first smart device to render downloadable apps and allows users to get a customized experience

·         With the release of the iPad in 2010, it became the best source for classroom learning while tablets are the best for the corporate environment.

·         The introduction of iOS 7 is expected to beat Android Market

·         Worldwide iPhone sales to end users in 2013: 20%

Last but not Least, the Charm of Windows:

·         In around 24 countries like Ukraine, Thailand and Ecuador an outrageous sales beating even the iOS platform.

·         Market share has picked up from 4.8 % to 10.2%

·         Makes the users happy as it comes with cross-app development efficiency

On a concluding point, every OS has its own attributes and role in the market. So what do you think as a perfect starting point for any beginner? 

Smart Approaches to Increase Your App Downloads

The war between Google Play and Apple’s App Store is fiercer than ever. It’s clear that if you’re going to make a splash in the growing mobile app development market, increasing app downloads is pretty straightforward. 

However, getting downloads for app is not easy like to take a sip from cup of tea. Read on to cross check these factors to promote your app and increase app downloads without breaking the bank.

Basic Steps to Get Maximum Downloads For Your App

Creating App Videos:

Users these days like to see how your app works. Infact, videos stand out to be the best way to explain them. It shows them all those features which are used in your app and how they are useful for them.

Limited Period Validity: Say, it is important to create an iPhone app and launch it for free or at half price with limited time period as it influences users to hurry up to download your app. It works better when offered “free download for the first One Lakh Users”

Constant Analysis: Constant analysis guarantees a lot of ideas to boost your app download. This includes on various modes:

·         Analysis on how much downloads in a day,

·         How many visitors and mostly from which countries?

·         Reviews and feedbacks

Clean Screenshots of Your App: Make sure that your app screenshots are clean and clear to be easily visible.

Attractive Cover Pictures: People don’t really care about cover image but an amazing cover image leads to attract greater number of users towards your app page. Nail it!

Regardless of your app developer’s effort on functionality and choice of audience, all these above said factors drive downloads to swim app world. Have you implemented any such creative method? What online marketing methods work for you? C’mon, feel free to share them!
It’s as simple as that.