Why Enterprise Mobile App Fail and 5 Simple Steps to Fix It

The demand from business units in enterprises puts increasing pressure on IT organisations to deliver large numbers of mobile applications. Thanks to the consumer app wave that makes or scheduling, note taking, to do list,  file sharing, document viewing and editing, surveys, photos and more- simpler and faster.

Besides, 90% of businesses have already launched corporate apps by 2014 and the result is:

·         Increased Productive Employees

·         Enhanced Service Quality And Customer Engagement

·         Improved Content Distribution And Standardization

·         Eliminate Bundles Of Paper Works

·         Replace Of Legacy Hardware

·         Use Real-Time Data And Enhanced Business Intelligence

Unfortunately, this is not the norm as about 52% of enterprise apps fail to meet expectations. And let’s see why?

Why Do So Many Mobile Enterprise Apps Fail?

No defined Scope and Design: The requirements tend to be based on an existing business process

Starting-Off Huge: Surprisingly, some consider that developers normally complain the budgets are too small forgetting how long and complex is the project.

Lacking User Experience: Compared with other apps, most enterprise apps look terrible and therefore employees cannot and don’t want to use them.

Insufficient User Involvement: The internal customers don’t get involved until the final delivery when it’s too late for user testing or feedback.

5 Steps to Fixing a Failed App

1.       Evaluate how employees and the organisation as a whole use mobile technology today for work

2.       Benchmark competitors and companies to learn and be inspired from others success

3.       User Experience is the backbone. Successful enterprise apps are those that allow users to perform actions in the professional realm

4.       Choose the right development team which means the hired app developers must have a good track record of delivering beautiful and easy to use solution
Set targets and create a business case so as to measure the results, productivity increase and expected return of investment.

How Do I Choose a Mobile App Category to Hit Profit Intact

These days’ people are finding themselves more and more in transit, mobile app development is nowhere an exception, can say.  Often subconsciously, many apps fail to make it. The difficulty is that there are many facets of mobile technology. And, the success behind any kind of mobile application development, be it Android or iOS, rests on the foundation of a solid idea, because “Idea is one which determines the ultimate potential of the execution”. Everything set... now, which category would you choose for your business app?

Confused? Have A Look On Below Data Before Making The Decision.

With mobile app world exploded with amazing gaming apps like subway surfers, temple run, angry birds, etc, 2013 became a year of games and social networking. Howbeit, 2014 brings a momentous change in app usage, say less attractive towards games and more appealing towards productivity and news apps.

So, what’s Up With Productivity Apps: Stats and Facts?

Who is engaging towards enterprise apps development?  Of course, right! It’s the people who wanted to lessen their work and make it easier to be done in minute. Meanwhile, the urge of creating one starts only when you become a problem solver. It has to solve the problems of users or must make their work easier to be done. Better yet, productivity apps can generate revenues by taking money from users for upgraded versions, in-app purchases, etc.

Secondly, the News Apps

Imagine your audience are reading news online and always dealing with various types of ads? You caught their attention, now. For ages, news has been the best source of advertisement and useful source for users. Can’t your business earn a good traffic of consumers through news apps? Give a thought!

To sum up, besides Messaging and Social Apps who are beating the prevailing competition, give your best shot to productivity and news while others work hard at beating out in other fields. Aren’t you sure that your apps can prove to be a great app? Then, proceed approaching a leading mobile app development company like Openwave Computing Services who offers creation of amazing apps at affordable prices.