8 Tips to Make a Mobile-Friendly Website!

A mobile-friendly website is not something to be decided upon today. Post Google’s search ranking update, it has become imperative for everyone to have a mobile-friendly website. But for those of you who have not begun it yet, there is still time left as Google’s is only a real-time dynamic update which means you can recover any lost traffic provided your website becomes mobile-friendly soon.

Making a mobile-from website is not as complex as it is made out to be. In fact, the key is in keeping it simple. Simplifying content and streamlining the design process are key to getting your strategy right. Here’s what you should remember while designing a proper mobile website.

1) Keep things simple. It is important not to use too much content on your website as it puts off users. Whenever you want to detail an issue to the user, use a video. It always clicks.

2) Choose the foremost information to include: direct means of communication (e.g. phone numbers, click-to-call function, online booking); main information about services; locations on a map. Long bios and other texts of secondary importance should be left solely for a desktop website. Include only the things your visitors are most likely to look for.

3) Users need to access the pages they need as quickly as possible, and with minimum actions. Enable easy navigation. This means users must have sufficient space so that they don't click the wrong icons or buttons.

4) Do not ask your users for too much text input. They don't like it. Not one bit.

5) Reduce the number of pages without stuffing in lot of information in one page. Ensure that your design allows your users to tap and swipe around your website easily. Also avoid excessive use of images, popup and Flash.

6) Liberally use your company logo and colours in your website. Making good use of images is an essential component of a good mobile-optimized site.

7) Keep in sight a link to the desktop website. Many visitors may want to proceed there for the information that is left out in the mobile version.

8) Check how your website works on a number of mobile devices: Smartphone’s and tablets running various platforms. Screen size is important when you’re dealing with mobiles.

These are just some of the things that you need to keep in mind as you go along. But once you get these basics right, you can rest assured your development strategy is on the right path.