HTML5 Trumping IOS in Emerging Mobile Markets

While Android and iOS are the platforms that guarantees most of the mobile application services a few hundred extra bucks, often times they seem to favour HTML5 over iOS. Even mobile app developers in many regions outside the US choose to develop apps in HTML5 rather than iOS forgetting the fact that the latter one actually yields the biggest bucks.  Hoping this post to be an eye-opener to many, here are a few astonishing facts and stats.

2013 Survey Report on Mobile App Development

According to a survey of more than 6,000 developers by an analyst house, it is found that HTML5 is the most popular platform after Android to develop for.

Consider globally, Android app development is the number one choice for developers with Apple's iOS the next most popular platform.  But the difference is especially pronounced in Asia, where 46 percent of mobile developers prioritise Android when compared to 28 percent for iOS. Amidst that 37 percent of them develop HTML5 apps and an additional 15 percent are making hybrid HTML5 apps.

So... on an average, developers make apps for 2.5 platforms simultaneously- and all this survey is rated in the third quarter of 2013.

Profit- What’s the Catch for US

The survey says, around 60 percent of mobile developers fall below the "app poverty line" where most of them earn less than $500 per app per month. However, it is not the same for iOS apps when compared to that which is written for other platforms.

IOS has a larger 'middle class' than Android which means developers generate app $500 to $10K per app per month that is again 37 percent prioritise iOS vs. 25 percent Android.  While more app makers are now earning money from in-app purchases with a median revenue of $425, offshore iPhone App Development Companies on contract basis are showing much effective results, both customer satisfaction and revenue.

Are you looking for one? Why not approach Openwave Computing Services, NYC. We offer a wide variety of affordable mobile app development services, primarily focused on the building of Android and iOS Development but also branching to consulting, project management, and app maintenance and rebranding.

5 Offbeat Ways to Promote your Mobile Apps

When you demand is to create an own mobile apps for the corporate, the first step would have been approaching a Mobile Apps Development Company who understands your needs. Many do this. Whilst a New York report admit by stating, there are almost a million apps on the iTunes app store and Google Play is overflowing with over 750,000 apps.

So, the fact is that if a user is browsing for apps and doesn’t find you on the top listed ones, there is no way you can get a good number of downloads from the app store. Here are five offbeat ways of promoting your mobile application.

Entangle within similar apps: Have you developed a game app? Despite spending lot of money on marketing your app in the print media or games blogs, find those who enjoy playing the kind of mobile games that you have created. It is also possible to do an exchange where mobile developers will place his ad in your app and vice versa.

Users To Rate Your App: A higher rating in the app store means more downloads. Therefore, let your users spread the word about it. One creative way to identify a loyal segment of users that would be most likely to rate your app positively is to use in-app messaging to run an NPS survey.

Video Blogs: Not all people read blogs and articles but watching videos is the other way.  Creating videos that shows the conceptualization, development and designing of your app not only a marketing tactic but also creates a buzz among mobile app developers those looking for tips.

Forums and Discussions: Most of the times, forums help application developers to answer the simple questions. Meanwhile, you can pro-actively hunt for questions to which your app could be the right answer.


App of the Day: Last but not least, have your app featured on an “App of the Day” service, such as App-o-Day? Keep in mind these services showcase what they deem the latest and greatest apps directly to the user’s Smartphone for free.