Sharing the Secrets Of IOS8 for App Vendors: Better Experience-Better Life

Apple announced iOS 8 will be very interactive- a feature that has long been available to Android app developers and long sought after by iOS app developers. Most interestingly, they also announced "extensibility," feature to let users to share data and interact with one another.

Underscoring the battle between iOS and Google's (NASDAQ: GOOG) Android, the company has unveiled a wide range of new tools and services available to its iOS developers gearing towards making it easier for developers to build iOS applications and making those applications easier to find and use by customers. Let’s see a few of such important tools in detail.

CloudKit: A new service from Apple that will store applications' data in order the ease the job for developers to build cloud-based services for their iOS applications.

Metal: This new technology works with the OpenGL specification to speed up the performance of graphically intensive iOS games apps development for companies like Unity and Epic Games.

Apple ID Management: All these years, Apple IDs & billing info could only be changed through that oh-so-passe program called iTunes on a computer but with iOS8, you can update your info right through your phone and forget wiping the dust off your laptop screen.

Extended Privacy:  The new OS offers a hide function for photos and App Store purchases in order to conceal your private photos.

Swift- a new programming language for iOS developers: Seated alongside Objective C and Python, Swift will make developing iOS applications easier and quicker.

App bundles: Specifically created for developers, Apple will allow the experts to create short videos of their apps that can be viewed by App Store shoppers and let them sell groups of applications at a discount.

As a result, these wide range of new services and initiatives within iOS 8 offers better user experience. So why deny it?

Ultimate App Marketing Strategies for both IOS & Android

Today, every app businesses and even developers would want to learn the mediums & methods to market their iOS & android app. Why not? Currently, the app market has given enough reasons to start working upon the app marketing strategies just when they come up with a strong idea and secondly, when developing their app.

To begin with, let’s have an overview of the mobile app market statistics and the app market future

·         The apple’s app store is about to hit 1 million apps so you can wonder on the total number of android apps in the market.

·         According to recent studies, the predicted future statistics say downloads will continue to grow to exceeding 200 billion by the end of 2017, and revenues will reach 63.5 billion US dollars.

Knowing which, let’s discuss on various methods that can come in handy for marketing an iOS or Android app.

App Website for a Complete Presentation:

As app website tends to be a complete presentation of your app, its very motive is to grab attention thereby trigger downloads. And, the best part is that a website dedicated to your app does that effortlessly. It showcases your app name and icon, an app pitch for your app, app badges so that it is easier for the visitors to download the app, displays compatible phones and also a promotional video that communicates quick visual information and so on.

App Store Optimization (ASO)

ASO has recently embarked in the app marketing world. Now the question is what does ASO do to your app? It is a systematic procedure that simply assists in strengthening your app marketing strategy in the best possible way. As in like improving app name, writing precise app description, deploying unique screenshots and thumbnails that easily grabs users’ attention, and localizing every feature of the app, and many more. This gives better app visibility on the app store eventually a substantial number of downloads, as well.

Media Coverage:

Needless to say conducting typical PR activities including precisely drafting press releases, and having an established relationship with relevant bloggers and journalists who can offer a genuine readership for reviewing the app can allows you to reach out to a large number of genuine target audience of your app.

 Mobile App Advertising:

This is one great marketing platform for your app and it can be carried out through Ad Networks. From simple banner ads to video ads and rich interactive ads that appear in the apps and mobile sites- all these favours advertisers and monetization services to the developers.

As a bottom line, getting noticed on the Google Play and App Store is getting tougher day by day. This is when a proficient app marketing agency comes into play in order to witness the success of your app!

Why Focusing On IOS Is Better Than Android in the Long Run

The decision to quit Android development may seem counterintuitive but rumours goes on to say, Android is no longer an option for our team of developers. Plus, the overall Android market share close to 85% can prove to be self-destructive.

This blog post will hopefully show you most the mobile app companies out there who try to satisfy as large a variety of clients focusing on iOS is better in the long term.

The Necessary Testing Skills

As a matter of fact, code needs to be tested on as many devices as possible in order to be effective. And one recent study found that the platform presents more of a QA testing challenge than iOS does and that come in 4 screen resolutions.

So, you know why enterprises in the US mostly prefer to test their apps on iOS devices.

Cheaper Codes Due To Its General Accessibility

This is a well-known rumour. Apple is well-known for its overall costly perception whereas Android, on the other hand, would presumably be much cheaper to code due to its general accessibility. The harsh reality for businesses is that the development cost for Android is more than iOS.

And from the developer’s side, in case you don’t have the whole range of devices needed for properly testing your app, you need to work on the Android emulator which can be disappointing. Meanwhile you will be better off testing iOS apps.

The 14000 types of Android devices Makes Fragmentation Harder

When developing an iOS app, we need to ensure that all 4 screen resolutions are taken into account. Whereas in Android, the things look a little more complicated. Development for such a wide range of devices doesn’t come in handy regardless to having or not having an emulator.

There are a few developers rejoicing how their app will eventually reach billions of Android devices worldwide. Considering the hard part, if the app is incapable to work properly on all destination devices people will eventually stop using it.

For all of these reasons, although most people tend to compare the Android market share to the iOS without looking into the specifics, in the US at least, close to 40% of smartphone users own an iPhone.