Browsing the web via mobiles is no longer the
future. It is already the norm among millions of mobile users in the west and
is seeing massive growth in Asia as well. With India standing second in the
world in terms of the number of active mobile users in the world, the trend is
only expected to swing further upward. With Google’s latest update, mobile
friendliness has become a must for all websites. So, how do website owners make
their websites mobile friendly?
In this
article we give you five ways by which you can make your business website
mobile-friendly:
1. Make sure
your developer is clear on the objective
You need your website to be mobile-friendly and
your developer or the development team needs to be very clear on this. This
means that the website should incorporate smaller layouts and designs according
to it. For this, the web developer needs to have the experience
that it takes to actually see through the development process. Look for sample
website that the developer has built, go through them in detail, and proceed
further only if you and your team are fully convinced as to the competence of
the developer concerned.
2. Keep it
simple
It’s not the time of animations and flash anymore.
They are past. With customers keen to look at an app for only as much as a few
seconds, you need to eschew long text and the like. Use images wherever
possible, and if you need to explain something to the customer, do it through
videos. Focus on the smaller but important stuff like highlighting your company
logo and contact information so that the user may contact you when needed.
3. Use short
forms with drop-down menus
Short forms and drop-down menus are the order of
the day. They not only make the job easier for the user, they are also more
attractive. Try using a long form and see how difficult it is if you have
doubts. Cut the text and have radio buttons instead.
4. Focus on
finger-friendly navigation
Mobile usage happens on the go. When you design
your app
remember that users are going to use the app when they are going out for a
stroll, waiting for their train or having their lunch. So your app needs to be
easy on the fingers and thumbs of the users. Make sure you have large buttons
for form submission. Eschew longer menus as well.
5. Give each
page a quick call to action
This is important from the usability point of view.
You need to give your customers the option of taking quick actions like signing
up for a subscription or downloading an eBook. Don't include call to action
that are complicated.
