7 Mobile Marketing Mistakes You Should Avoid

Get mobile marketing wrong and you can do far more damage to your brand than the worst email or marketing campaign imaginable. When using SMS, be sure to avoid these seven deadly sins in order to ensure maximum impact from your campaign.

1.       Forgetting a call to action

Don’t forget to tell the customers what they have to do next, and remember to include relevant contact details. 75% of people prefer to receive offers over any other form of call to action. Be sure to add either

·         A reply option

·         Address to visit

·         Website to visit

·         Coupon to present in the store and

·         A number to call

2.       Forgetting to test and check

In the haste to send a message, don’t forget to test and check it for errors first. Think you are a customer receiving the message.

·         Does it make sense?

·         Are the details correct?

·         How could it be improved?

Remember to check the text, contact details, web addresses, spelling and grammar and phone numbers.

3.       No Option to Unsubscribe

By omitting an unsubscribe option, you are not only infuriating your clients, you are also breaking the law. Unsubscribe options include a link to a preference centre, a link to automatically unsubscribe, allow replies of ‘stop’ or ‘unsubscribe’. Also, include a number to call.

4.       Treat everyone the same

With mobile you can segment your customers into far smaller and precise categories, allowing you to give your customers services that they want.

5.       Overloading customers

By their very nature, bulk SMS’s are intrusive. So don’t overload customers by sending them lots of text messages all at once. The rules to follow are:

·         Don’t repeat a message exactly

·         Don’t  include a call to action that has been completed

·         Make sure you wait to-3 weeks before sending more texts

6.       Focussing only on selling

Add value to what you do, rather than just relying on sales. Alternate message types by using local information relevant to the recipient, useful information about your niche and interesting videos relevant to your niche.

7.       Developing a pointless app

Unless your app is providing something or genuinely useful to the customer, then it’s really not worth going through the pain, cost and distraction of developing something that most users will ignore.

If you can avoid these, then you can assume that you are well inside the safe zone.

Mobile App Development- What You Need To Get Right?

Looking back at the days when mobile phones were primarily a device to make calls, it almost seems like they were stone-age. But now, with the mobile phone or rather the Smartphone having intruded every part of our lives, and means of communication like emails, browsing, banking, payment software, gaming and ecommerce, business too has been forced to go the mobile way. There are a number of different elements that combine to make a successful mobile app. But, if you want all of these under one umbrella, then you have to outsource your mobile development to a trusted and experienced partner.

But before that you need to be sure of the purpose of your mobile application and the platform that you’re going to choose along with your target audience and your budget. So, let’s look at these factors closely:

1. Platform

You’re creating an application for a particular platform and you can’t make one application cannot run on different platforms as each mobile application is different in itself. For example, an iOS app can’t run on Android just as an Android application cannot run on Windows. Hence, it is important to choose the right platform for your mobile app development.

2. Customer base

When you want to outsource your development to a company say in India, you need to first determine your target customer base. This is important because this determines to what extent your application will be received or used by the customers. This in turn, would help you figure out the design and development for your mobile software.

3. Pricing and time

Now, we come to the costing and time of release of your product. You need to know that getting your product right is not the only thing that matters. It is how you get it right that’s most important. In other words, you need to a thorough research into your competitors’ apps in the same category and see where you can beat them. This is crucial to differentiating your app.

How to Ensure Mobile Security?

A majority (95%) of IT firms today allow bring your own device (BYOD) due to the consumerization of IT in the modern workplace. That the mobile phone has become a can’t-do-without in today’s life is a reality that cannot be ignored. When employees are given the choice of using their own consumer-based devices in the workplace, it is imperative to counter theft and move towards ensuring security and control. Recent surveys underscore the seriousness of the problem data pointing out that four out of 10 businesses being affected by a security breach.

Well, Mobile security actually begins with protecting the actual mobile device. Today, a plethora of apps exist to prevent data theft on case a mobile has been stolen. It is also possible to track down the device with iPhone’s having special apps to track them.  But what do businesses actually do when faced with security issues?


1. Maintain and control security settings in one central location. It is important to never rely on devices that allow the user to make security decisions. It would also help if organizations require enforceable access control on all mobile devices i.e. users should not be able to disable the access control that IT has put in place.

 2. Have regular Consultations with various departments such as finance, HR and legal departments about their needs. This is because your mobile device policy doesn’t affect just the IT department.

3. Always use two-step authentication for devices and apps where possible. This makes it necessary to provide both a password and additional information such as a code sent to an email address in case the device is lost or stolen.

4. Establishing cloud-based servers or URL filters for websites that are either blocked by the company or known to be malicious. This precaution will help to protect the endpoint by not allowing an employee to visit websites that could compromise security.

5. Frame a policy for mobile devices depending on your requirements and the company’s exposure to risk. Although BYOD has now more or less become the norm, it does pose a higher risk than policies such as choose your own device (CYOD) and corporate-owned, personally enabled (COPE) which may be more appropriate.

The Challenges & Opportunities in Developing a Mobile App, 2014

With the increasing number of smart phones and tablets evolution, there is a significant change to the form factor of software solutions. The future looks both bright and positive while demanding more ‘n’ more innovative and sophisticated mobile apps and it seems like the mobile developers are taking advantage of this lucrative opportunity.

Challenges

1.       User Experience

One of the major challenges with mobile application development is user experience. While many app developers treat mobile devices as just another screen, realizing that user interactions and behaviours are vastly different. This makes for an unintuitive and cumbersome experience for users resulting in low adoption and usage of the application.

2.       Development Technology (Native, Hybrid and Web)

Considering the varying capabilities of all the devices and building an app that works well for all of them: one question to consider is, “Should your app be native or hybrid to single platform or whether it should be a web app that runs on all the devices?

This decision is based on the cost as the development budget can escalate if you choose to make your app run on all the devices.

3.       Personalization of Services & Devices

In general, the mobile developers have a presume time within which conversion must be done. This could happen with a quick sign-up process with Facebook or GPS- but still they are not able to turn the potential visitor into an actual customer. The problem is they fail to provide further utilization that can lure the visitor to pay.

Opportunities

1.       Sustainable Advertising

Sustainable advertising help you in generating more revenue which is why app development companies are more focussed on social media, advertising and ecommerce benefits through their apps.

2.       Development of Niche Apps

Developing business apps cater to improvising the efficiency of business and increase the profitability in short period of time, but then this is not applicable for game app development.

All the above mentioned points will surely let you know about the challenges and opportunities involved in the mobile application development world.

Enterprise mobility to Enhance Your Business Reach

Be it any kind of work and personal tasks- from email and schedules to file management and to-do lists, all the tools are conveniently located right in the app store. Enterprise apps allow workers full accessibility to real time data wherever and whenever they need it.

Let’s have a detailed look at how enterprise mobility has become the name of the game.

The Growing New Trend of Implementing Mobile Apps

Employees nowadays are demanding greater connectivity and the flexibility to work from different locations which has influenced many organizations to adapt to enterprise mobility strategy: Bring-Your-Own-Device (BYOD) policies or allowing employees to select from the already available choose-your-own-device (CYOD) options.

Say for instance, hospitals, clinics usually prefer electronic medical records (EMRs) to store and track medical and clinical data. Meanwhile, the retailers depend on mobile apps that help manage their inventory and logistics more effectively. In such a case, mobility serves both customers and employees in a faster phase which result in strengthening customer satisfaction and loyalty.

Another example is mobile apps for Restaurants: These are a few benefits that follows

ü  GPS directions feature to connect and engage with customers faster

ü  Enable online food ordering system, table bookings etc.

ü  Facilitate push notifications to the customer regarding special discounts, offers on food.

ü  Offer  various loyalty programs through the app

ü  Notify the kitchen staff once the customer is seated, helping to take orders faster

ü  Take door orders at one click

ü  Enable to share favourite food with friends and relatives through the social media share option.

These are a few... there are plenty of them out there.

Why Hybrid?

With the right mix of features, performance and platform support at an affordable cost warns organisations to decide between whether to build a native, web and hybrid app.

The recent explosion in tablet and smartphone sales and growth of BYOD encourage providing mobile apps for staff and customers that run across multiple platforms. This is one reason cross app development flourished. A custom app can help reduce the hassles of organising while facilitating sales, and engage more customers thereby providing the best user-experience.

5 Point Check-List for a Successful Enterprise Mobile App

Enterprises have begun to realize that enabling mobile applications can bring in great degree to drive greater productivity. With this aspect coming into play, building a Mobile solution and maintaining it would take a fraction of the overall investment.

Here are some of the crucial aspects you need to consider while developing Enterprise Mobile Applications.

Gathering In-Depth Business Insights

Understanding complete details can help you overlook on certain factors 

·         how functions are executed currently within a department,

·         where exactly lies the bottleneck,

·         how mobile can bridge the gap and

·         how does the mobile application help users to get their jobs done efficiently

Any negligence here might affect the operations in the long run leading to reduction in productivity and effectiveness of the mobile project.

Measuring Business Process & Development

Along with its detailed layout one can come up with a wireframe design of the Mobile application that allows the team to visualize how the Application would look like. Feedback-Refinement cycle can be carried out at multiple stages to ensure the application is built on user-centric design process. 

Choose App Testing

Obviously, one cannot check the app for every possible scenario. However, polishing the app to make it work smoothly, ironing out the bugs & fixing them in different browser versions, devices or operational systems are a huge task. At the same time performance is critical. Therefore, testing using right tool is a crucial aspect before the App is set for its first release.

Phased-Wise Approach

The simplest way to build a mobile app solution is to do it in stages. Trying to implement everything in one-go might lead to a lot of disruption and delays. At the same time, a staged approach also means a smart way to manage the expectations of business teams.

Appropriate Network Connectivity

One of the major concerns influencing the success or failure of an Enterprise Mobile strategy is network connectivity. Various metrics to consider includes: network connectivity options, connection speeds, reliability, throughput and quality of service so that anybody can access any time, from anywhere be it in office, factory or on the road.

Is Your Business Ready to Own a Mobile App?

Nowadays, the average user now spends 9 %more time using mobile applications than the internet. Whether you are running a restaurant, or an ecommerce store, or simply a blog and manage a DIY platform, you can grow your business just by adding an app to your model. Surprised? Wait for it.

In this post, we have discussed a few points that might really trigger to help you take the decision. So, here we go!!!

Where Does Your Business Stand?

People in the USA are spending more time on Smartphone’s than desktops. As you see, it is big time for marketers to start engaging with their stakeholders and they rely on smart apps. From business point of view, then needless to say, we must be targeting such users via these devices.

What does all this mean for your business? A survey says, “When asked, do you think that at least half the businesses in your industry must indulge mobile application development?” The response was amazing: 100% Yes. As such, mobile apps designed by businesses for internal use and competitive advantage will explode over time. This is why all business leaders need to ask themselves if their business has anything to do with creating mobile apps to transform business processes?

Definitely, the rise of mobile apps for all business functions is a hard trend you can’t ignore. So how to you give a core competitive advantage, rather than relying on off-the-shelf apps you and your competitors can get through various app stores? Well, a mobile application development company can answer that for you. Bear in mind, the companies that transform their business processes using mobility will achieve new levels of success. When? Not any mere future but the best time for business process transformation is NOW.

At Openwave, a mobile app development company, NYC, you can get all possible creative, engaging and intuitive apps for your business.  Our renowned strategy & planning team works alongside our world class branding and cap it all off. 

How to Channelize a B2B Mobile App Success

The greatest misconception of app development is that once the software is built, the development ends.  While achieving all of the benefits of having a B2B app fully deployed to sales, marketing, and channel teams, being able to afford the development, distribution and maintenance costs can be a challenge.

Bear in mind some of these important factors for mobile app success:

Is your app truly interactive? The vast majority of B2B sales and marketing apps are tablet-based versions of slide presentations, and videos. The reason behind their effectiveness is not simply because they are used on a touch screen device but as they are very interactive with the end user on a sensory level, and create an emotional connection.

Is your app compatible with mobile alone? Consider making a mobile app available for tablets and Smartphone’s, as well as standalone app for desktop computers and as a browser app running on the web.

Is it supportive for Online and Offline? As a matter of fact these days’ sales and marketing teams often encounter customer-facing venues where access to the Internet is limited or simply not available. But ensure that your mobile application is fully functional whether or not the device is connected to the web.

Can you process immediate updates? Whenever a content update to the app is made, make sure the change is distributed incrementally to every user’s local app from one central cloud location so that ALL users have immediate access to the very latest version of interactive content the next time they are connected to internet.

Do you do engagement analytics? Don’t just stop tracking how many people have downloaded your app. Instead, track how your app is being used, how interactive users are with each section of the app, where the users are and what devices they are using to access the app.

B2B apps development for sales and marketing has already proven to yield significant opportunity to improvising sales effectiveness and marketing efficiency and dramatically improve the likelihood of sustained success.

Why Re-skinning Your Mobile Apps - The Need of Time

There are a lot of factors to consider when creating a mobile app significantly amount of time and money. The mobile application development has continuously evolved into a very aggressive adding extra pressure one as in like

·         Competitors come up with new apps here and there, and

·         Consumers change their needs and demands from time to time.

In reality, apps appear to be similar or some can be a rip-off of other apps. It is not possible to create apps overnight but however, you can re-skin apps to create more apps in just a short period of time.

Mobile App Re-Skinning

Re-skinning, in digital era, refers to the custom graphical appearance that can be achieved by a Graphical User Interface. You do not have to change the source code or the app’s template but updating the app in such way that more customers will be attracted to purchase the product.

Benefits of App Re-Skinning

Save Time: Instead of developers wasting painfully long amount of time writing the source code for apps, repeat some processes or to review some steps.

Save Money: Hiring a pool of programmers to create the source code for an app can cost you a lot. Instead, enhance your app with a small group of skilled people who can already modify it.

Give More Room for Creativity: Besides inexpensive initiative, it’s a way to produce better results and improve an app and make it a far better version of the original. 

Better Return on Investment:  It is one of the better strategies in terms of getting a strong and positive return on investment, and app developers do agree that. A lot of them purchase the code of the product of an app from their competition and they just work on re-skinning them. Thus, we can make a better and improved version of the app of your competitor.

Reuse the Code to Create Other App:

Surely faster than the whole mobile app development process, it is easier to release and you can easily distribute the re-skinned app to various app platforms and stores, be it Android or iPhone App or even Windows.


What are you still waiting for? Call us now: 212.209.1537.

Role of App Development to Create Robust Games

Mobility has revolutionized the variety of software sharing strategy that plays a vital role in the incredible circle tone industry replica. Not only mobile phone but also mobile apps help people to perform their business transactions on the move.

On the other hand, the various platforms like Apple’s iOS, Windows Phone, Google’s Android and many more has mislead many entrepreneurs and developers to a forbidden dilemma. This article conveys a few bits and pieces of Gaming and Mobile Application Development.

Various Categories in Games Apps Development:

Currently, there are millions of mobile applications obtainable on different mobile apps store. Apart from this, users can also get their desired mobile application in order to run their business and promote products and services. But to achieve this, it is important to hire mobile app developers who understand your requirements and develop robust quality mobile apps.

Besides developing business applications, 2013 has released a lot of game apps. Name the category and rest of the work will be handled by developers. To name a few categories: thrill, action, sports, racing, Hollywood, multi-player, Mission, adventurous and many more. You can get any type of game by hiring a mobile application programmer on one condition that he has to be an expert mobile game developer so that he easily handles your project and develop one such game that has all new features like high-quality graphics, 2D and 3D and more. 

Out there, a million of mobile application development companies waiting to offer apps development services with flexible hiring options, based on package. With flexible hiring options, it is easily possible for you to hire developer full-time or part-time. However, it is highly recommended to hire a mobile apps development team who are available for your call 24x7. So, what are you waiting for? Begin your search for App Developers in New York and get ready to acquire mobile application.

Budget Plan for Your Mobile App Development

The year is about to end and are you planning to outsource your mobile apps development project? This is the right time to give some serious thoughts about project planning. There are two major technology initiatives behind outsourcing for mobile apps.

·         For internal staff use

·         For customers

So, how do you begin to budget? Here are a few guidelines to help you plan accordingly.

Factors That Impact Your Budget Planning

·         Goals: The more you understand your project, the less you have to worry in choosing a Mobile Apps Development Company.

·         Business Goals: Ask few questions to yourself. Why are you doing this project? How will the successful conclusion of the project impact your business? Will traffic increase? Will sales increase? 

·         Functional Goals: In case you need more than one app for different platform, specifically and tactically identify the goals for each app? Who will be your audience? In other words, should you approach android app developers or iOS developer team?

·         Basic App Requirements: An apps development budget depends on a lot of things that include:

·         User Experience: Will mobile app developers repurpose the existing functions and workflows? Or will your mobile apps development firm need to add time to the schedule to help you define a new workflow (UX)?

·         Internal vs. External: In general, internal apps require less design time compared to customer based ones. 

Mobile app Features: Before you get to meet professional App Developers in New York be prepared by knowing three important factors: functionality of your application, service and connectivity and platform and devices (bear in mind, more platform- high budget!)

Features of Android App Development

With each day passing, the demand for mobile application development is drastically increasing. This is why professional Android developers focus on the apps speed, convenience, integration and security that the app has to ultimately offer to the end user.

Here Are A Few Features of Android App Development

Utility Apps: One of the main reasons why Android applications are getting popular is the utility of them. Whilst some are developed for mass users while others make apps on demand and these are the customized applications that serve the purpose of entertainment.

Healthcare Apps: The health care android apps are in much demand as people are getting cautious of their health. Android Applications features to monitor the heartbeat of the patient and even their blood pressure real time. So that contacting patient's doctor is ease whenever the numbers cross the alarming number the doctor will be send a message about patient's health.

Cross-Platform Compatibility
Android penetrates through the stereotypical standards of proprietary operating systems on mobile phones by using distinct application programming interface libraries. With OEM and cross-carrier compatibility, app developers make use of a consistent set of elements during the app development process.

Online Marketing Tool: The ultimate aim of making apps to reach out the masses and earn a good sum. Dedicated markets available for different platforms like Google Play for Android Apps, iTunes store for Apple and similarly windows store for windows apps. Thus, every mobile application is a very useful tool for marketing.

Thanks to the many professional Android app development companies, New York and developers who try hard to deliver an optimal user experience in the face of limited processing resources like RAM speed, restricted resolution capacity, unstable data transmission connections and limited battery life.


At Openwave, we build highly engaging & powerful mobile applications for every platforms, be it Android or iPhone.  Since our major focus, over the past 10+ years, is towards contributing creative mobile apps our experts build the right apps understanding the requirements and applying the latest technology to give shape to your business.

5 Offbeat Ways to Promote your Mobile Apps

When you demand is to create an own mobile apps for the corporate, the first step would have been approaching a Mobile Apps Development Company who understands your needs. Many do this. Whilst a New York report admit by stating, there are almost a million apps on the iTunes app store and Google Play is overflowing with over 750,000 apps.

So, the fact is that if a user is browsing for apps and doesn’t find you on the top listed ones, there is no way you can get a good number of downloads from the app store. Here are five offbeat ways of promoting your mobile application.

Entangle within similar apps: Have you developed a game app? Despite spending lot of money on marketing your app in the print media or games blogs, find those who enjoy playing the kind of mobile games that you have created. It is also possible to do an exchange where mobile developers will place his ad in your app and vice versa.

Users To Rate Your App: A higher rating in the app store means more downloads. Therefore, let your users spread the word about it. One creative way to identify a loyal segment of users that would be most likely to rate your app positively is to use in-app messaging to run an NPS survey.

Video Blogs: Not all people read blogs and articles but watching videos is the other way.  Creating videos that shows the conceptualization, development and designing of your app not only a marketing tactic but also creates a buzz among mobile app developers those looking for tips.

Forums and Discussions: Most of the times, forums help application developers to answer the simple questions. Meanwhile, you can pro-actively hunt for questions to which your app could be the right answer.


App of the Day: Last but not least, have your app featured on an “App of the Day” service, such as App-o-Day? Keep in mind these services showcase what they deem the latest and greatest apps directly to the user’s Smartphone for free. 

Mobile Website or App- The Perfect Antidote for Your E-Store

Can anyone deny the fact that the emergence of Smartphone’s has had a huge impact on how ecommerce works? No, of course! Many have already optimized their website for mobile users but only the top players in the market are ready for m-commerce. In other words, if your goal is to attract more customers and increase conversion and streamline the purchasing process, then now is the right time to hire a mobile apps developer from the best company in online. 

Can Mobile Replace Brick-And-Mortar Store? With the changing trends, browsing through mobile application is steadily and rapidly eating up into traditional browsing, especially Smartphone’s. A New York report says, more than 70% of them analyze products using their mobiles before heading to the brick-and-mortar store to buy products. As simple as it seems, are you able to imagine how much revenue you might be losing simply because your store doesn’t work on mobiles? 

Are You Still Late for the Ball? The website analytics says, 20-40% of the visitors are using mobile to check out products, while their conversions come from desktop customers. It means Mobile application development has caught hold of millions of potential customers and needless to say, more and more people will turn towards mobile shopping in the coming days. It’s quite natural that users look for seamless mobile experience when they visit your website. Creating a mobile-friendly website will not alienate the mobile users and would cater their needs.

Remember, a mobile-friendly ecommerce experience can help you earn customer loyalty. Are you still looking for an excuse?

Known for the best mobile app development services and solutions, Openwave, NYC helps businesses and organizations of any size creating an attractive and feature rich mobile apps for them. We just keep putting one foot after the other with the world where Smartphone’s and tablets have become the engagement medium of choice for consumers.

Little Much Mistakes While Developing Apps

With advancement in mobile app development, there comes a varied strategy leveraging app monetization. Despite app developers are constantly endeavouring to optimize the profits from their apps, many fail to observe the cause of apps failure. Moreover, for those who are outsourcing Mobile Apps Development Company must be aware of certain things before handing over the project. Hope the following questions might trigger your team to think beforehand.

Do you consider your potential audience? When the team build a branded app for a large company, it is necessary to know what kinda people will be happily switching over to the mobile version. Therefore, before beginning the app development project, developers must pin down the group of audience they are addressing to.

Have you chosen the right platform? Select the platform that conducts business in the most transparent way whilst providing you sufficient tools, formats and controls to help you make the maximum profit from ad placement. 

Do you indulge in any kinda unethical practice? While mobile apps influence in boosting brand identity and drive sales, many marketers want to create apps that spam the user with loads of advertisements and push notifications. Perhaps, some app stores might ban them in first place or else users are sure to alienate mobile application.

Do you replicate the web? Logically, the potential customers who have been visiting your website are sure to try your apps as well. So, ensure that the app looks and feels like the website. But oops, it doesn’t work that way. The fact is mobile environment is entirely different from that of web environment. Despite the same tasks that are being performed on the website, you will have to build the app design and functionality from square 1. Bear in mind the mobile features like localisation, bar-codes, reminders, etc. that can foster a better user experience.


At Openwave, our developers and project managers do consider these replicable questions. Located in the heart core city of New York, Mobile application development is one of our major focuses over the past 10+ years and has contributed many creative applications. Our panel of experts build the right apps that suit your need by understanding the requirements and applying the latest technology to give shape to your application.