5 Tools That Simplify Mobile App Design for You

Design of the app is crucial to ensuring its performance in the market. A good design ensures that users continuously use the app, not just visit it once and move on. The main aim of your app design should be to create a better user experience. At each stage of design and development, you must ask yourself, how is it going to benefit my customer? And if what you’re going to do doesn't, then better be done with it. This is how you identify what stays and what gets out. So, without further ado, let us look at the 5 tools that simplify mobile app design for you.

Android App Patterns – This website offers a wide range of impressive designs, exclusively designed for Android. It has in total 31 categories that contain more than 16,000 screen shots of attractively designed and functional apps.

Pttrns – Offering more than 3K iPad and iPhone user interface patterns, this site is akin to a curated library. The popularity of this site can be attested to by the fact that it’s got over two million views till date. The website is already quite popular among users and has over 2 million page views per month. When designing your app, this provides one of the best platforms to get a design inspiration. The designs of this can be adapted for android apps too.

Unsplash – Photographs form an important feature of every app irrespective of its type. Unsplash is a great resource wherein you can find good quality stock photographs free of cost. You can avail these high-resolution photographs, free of copyrights, use it for app and its associated micro site. In addition, for iPhone app marketing also, adding catchy graphics and photographs is of great value.

 iOS Fonts – This resource features a collection of iOS fonts with above 260 faces for iPad and iPhone. Here, you can have the visual of all of the available fonts and gives you the ability to enter text and view result in preview box how it overall appears.

App Icon Template – Yet another good resource to create exciting designs, App icon template lets you create app icons for just about any version of iOS. It is a free Photoshop tool that has built-in textures, colors and gradients with easy to export actions that delivers a smoother output. Having an appealing app icon along with an impressive design, plays a great role in iPhone app marketing as well.

If you seek a development partner who can create mobile apps for your company with the tools like these, then reach us at openwavecomp.com – 212.209.1537!

How Analytics Can Help You Build a Successful Mobile App?

With more and more businesses investing in mobile app development, apps can today be used as a medium to assess user experience. The performance and usage of mobile apps therefore needs to be constantly monitored to meet consumer expectations. In addition to Google Analytics, we now have a variety of paid tools like Adobe Analytics, Localytics, and Playtomic etc. This article looks at how Analytics play an important role in determining the success of your app and how you can leverage them to increase app visibility.

What can Analytics do for your mobile app?

Check the Actual Usage of Your Mobile App:

Downloads alone are not the right indicator of your app’s reach. It is important to know if your app is actually being used by customers. This is where analytic tools come in, as they help you analyse usage, the nature of usage as well as the uninstall rate. This data helps you engage users, and improve downloads in your target market.

Optimize the Mobile app marketing strategy

You choose the features of your app based on the latest trends. But there could always be some features that need to be improved upon for better UX. Mobile app analytics help you identify those features (that help your app become more popular). Analytics also help identify the bottlenecks that stop a user from downloading it. This can greatly aid you in your app marketing strategy.

Identify the Features that Keep the Users Engaged

As a business you need to know what features or functionalities will have a great impact on users. Analytics help you in identifying the strengths and weaknesses of your app, so that you can explore options to deliver improved user experience.

Keep Track of Your Competitors

Market data provided by analytics tools make it easier for the end-user to know the performance of similar applications in the app store (in terms of number of downloads, price, etc). A business can further analyze the market data to identify the positives and negatives of its competitors' marketing strategies. This way it can beat competition by capitalizing on where its competitors fail.

Calculating Return on Your Investment (ROI)


Every enterprise needs to track the ROI, and explore options to garner higher returns. App analytic tools help you make informed decisions based on a finer reading of your mobile application's performance. Apart from measuring the performance of your app, analytics data can also be used to efficiently manage the application.