Ultimate App Marketing Strategies for both IOS & Android

Today, every app businesses and even developers would want to learn the mediums & methods to market their iOS & android app. Why not? Currently, the app market has given enough reasons to start working upon the app marketing strategies just when they come up with a strong idea and secondly, when developing their app.

To begin with, let’s have an overview of the mobile app market statistics and the app market future

·         The apple’s app store is about to hit 1 million apps so you can wonder on the total number of android apps in the market.

·         According to recent studies, the predicted future statistics say downloads will continue to grow to exceeding 200 billion by the end of 2017, and revenues will reach 63.5 billion US dollars.

Knowing which, let’s discuss on various methods that can come in handy for marketing an iOS or Android app.

App Website for a Complete Presentation:

As app website tends to be a complete presentation of your app, its very motive is to grab attention thereby trigger downloads. And, the best part is that a website dedicated to your app does that effortlessly. It showcases your app name and icon, an app pitch for your app, app badges so that it is easier for the visitors to download the app, displays compatible phones and also a promotional video that communicates quick visual information and so on.

App Store Optimization (ASO)

ASO has recently embarked in the app marketing world. Now the question is what does ASO do to your app? It is a systematic procedure that simply assists in strengthening your app marketing strategy in the best possible way. As in like improving app name, writing precise app description, deploying unique screenshots and thumbnails that easily grabs users’ attention, and localizing every feature of the app, and many more. This gives better app visibility on the app store eventually a substantial number of downloads, as well.

Media Coverage:

Needless to say conducting typical PR activities including precisely drafting press releases, and having an established relationship with relevant bloggers and journalists who can offer a genuine readership for reviewing the app can allows you to reach out to a large number of genuine target audience of your app.

 Mobile App Advertising:

This is one great marketing platform for your app and it can be carried out through Ad Networks. From simple banner ads to video ads and rich interactive ads that appear in the apps and mobile sites- all these favours advertisers and monetization services to the developers.

As a bottom line, getting noticed on the Google Play and App Store is getting tougher day by day. This is when a proficient app marketing agency comes into play in order to witness the success of your app!

4 Best Practices to Successfully Launch and Monetize a New App

In the past 5 years, the app economy has grown exponentially seeking new methods to improve their app monetization. Say for instance, back in January 2012, only 46% of revenue was generated from in-app purchases but this January 2014 has showed a revenue share boomed to 79%. Which means generating significant revenue simply having a great idea is no longer good enough. Success needs a comprehensive strategy.

Here are four mobile app monetization tips to help you on your way.

User-Centric App

Yes, obviously you need a large user base to bring in enough revenue.

Even though you have the best idea in the world, it can’t profit you unless users like it. From colour choice and button size to screen layout and navigation- it is important to think through every choice and use extensive testing to see how a broad audience responds to the interface. This is one of the assured ways your mobile app monetization efforts are not wasted.

A Thin Line between Uniqueness

This thought is something in common that you need to do something that no one else has ever done.

But let’s be honest. This doesn’t work. Look at the most successful new products, programs, or apps, are innovations and all these aren’t de-novo inventions. Yes, creating something completely unique is exciting, but do you think users are patient enough to learn how to use it and waste time on one app when they have a pretty much choices out there.

So, here the success formula is instead of reinventing the wheel, take something people like and turn it into something they love.

Know Your Distribution Channels

Today, there are endless ways to expose potential users to your app, starting from PR and ”buying users” to social media and word of mouth but understanding the mobile app monetization ecosystem is very important.

Some best practices to improve your discoverability are: knowing how much a potential user is worth, the time you utilize to bring in new users, and how to turn current users into brand ambassadors.

Analyze, Research and Optimize

Measuring what really makes your app work helps you improve in areas that need some extra attention, say ultimately its user satisfaction and user engagement.

Besides, keep an eye on market trends that includes where downloads and revenues are flowing, in which app stores and countries. This is why you require to work with a monetization partner who can provides you with top quality analytics so you can understand which ad formats, creative, etc. works and then optimize for maximum revenue.

Since it’s not a one-size-fits-all method, remember app monetization strategies require experimentation.  

Will IOS 8 Be a Positive Sign to Mobile Enterprise Computing? Check What Experts Say

Apple very recently launched iOS8 at its Worldwide Developers Conference (WWDC) for both iPhone and iPad. While the launch is directed at keeping app developers happy, it even assures the leading game providers to bring console-class 3D games to mobile devices, for the first time.

What firing in the board of the IT community right now is the “enterprise” feature list of new versions of iOS. This article shall help you look at the impact of iOS 8 on their mobile strategies.

Handling Privacy in a Healthkit World

iOS 8 introduced HealthKit and HomeKit- the two new tools to enable health and home automation experiences. Unlike the previous consumer health app telling how many calories each burn/ blood-pressure tracker or diabetes manager- employees will be able to use personal apps enabled by HealthKit, HomeKit, Apple Pay, and other future services on their corporate devices.

Recommended, revisit your approach to privacy policy, process, and communication. Also, in order to protecting life-critical workflows and personal data move to a model of selective management and selective wipe to secure enterprise data.

Biometrics Ready for Prime Time

With respect to biometrics, back in 2013 the iPhone 5s first introduced with the fingerprint recognition technology of Touch ID allowing users to unlock their phones or conduct iTunes transactions without typing their passwords.

Enterprises made use of these to simplify the user authentication experience by allowing Touch ID to unlock a device while still having a strong password as a backup. So that it increases the strength of iOS secondary encryption.

Securing Fluid Data

With iOS 8’s new features like Handoff and app extensions, the ability to deliver workflow-based apps that enables data becoming fluid and easily available across devices and apps.

How is it beneficial? Enterprise app developers can create more fluid and interactive apps turning into a productive mobile workflow for the end user. This isn’t. Providing the guardrails for enterprise developers to use these features effectively will help from corporate data to suddenly appear on unmanaged devices or in unauthorized apps.

Summing up, iOS 8 will kick off new innovations in mobileapp development with far-ranging implications for privacy, app design, and data security in the enterprise that benefit greatly from those that struggle to catch up.

How Apple Watch Can Potentially Impact Gaming Apps

Gaming might seem an obvious vertical for wearable due to the small screen size but who can miss the fun part of it? When the Apple Watch was announced, expanding communication, health tracking, navigation and more started to the main objective undoubtedly a signal to uptick in appdevelopment.

Here are some of the best brainstormed all-possible ideas for game creators that would work within the hardware's restrictions.

Save Time and Energy

In general, a freemium game works by asking for your time instead of putting in money.  Since you have to constantly check in, or risk missing the benefit of your newly generated energy critical for completing tasks, these games allow a certain number of actions as in like must wait for their energy to replenish or purchase more.

For those, Apple Watch will turn out to be a quick way to interface with game and save time.

Creativity- Gamification of Your Activity

With the robust fitness tracking on the Apple Watch, you can experience a new life. Exercising toward a goal or purpose tracked in a game is more creative than just adding points to a number.

Aside from this, if running with Apple Watch unlocking new worlds to explore in a game, then it could be more motivational. How about climbing more stairs than your friends meant your virtual army was able to overtake theirs? Cool, isn’t it?

Digital Crown to Help Scrolling and Zooming

As Apple's team demonstrated a touch screen causes a lot of difficulties on a watch face because your fingers obscure your view. This is when digital crown came in which utilizes the crown's rotation for activities. 

A simple with one-touch control! As long as the mechanics are simple, games can be picked up and put away during downtime is an obvious one.

Why Focusing On IOS Is Better Than Android in the Long Run

The decision to quit Android development may seem counterintuitive but rumours goes on to say, Android is no longer an option for our team of developers. Plus, the overall Android market share close to 85% can prove to be self-destructive.

This blog post will hopefully show you most the mobile app companies out there who try to satisfy as large a variety of clients focusing on iOS is better in the long term.

The Necessary Testing Skills

As a matter of fact, code needs to be tested on as many devices as possible in order to be effective. And one recent study found that the platform presents more of a QA testing challenge than iOS does and that come in 4 screen resolutions.

So, you know why enterprises in the US mostly prefer to test their apps on iOS devices.

Cheaper Codes Due To Its General Accessibility

This is a well-known rumour. Apple is well-known for its overall costly perception whereas Android, on the other hand, would presumably be much cheaper to code due to its general accessibility. The harsh reality for businesses is that the development cost for Android is more than iOS.

And from the developer’s side, in case you don’t have the whole range of devices needed for properly testing your app, you need to work on the Android emulator which can be disappointing. Meanwhile you will be better off testing iOS apps.

The 14000 types of Android devices Makes Fragmentation Harder

When developing an iOS app, we need to ensure that all 4 screen resolutions are taken into account. Whereas in Android, the things look a little more complicated. Development for such a wide range of devices doesn’t come in handy regardless to having or not having an emulator.

There are a few developers rejoicing how their app will eventually reach billions of Android devices worldwide. Considering the hard part, if the app is incapable to work properly on all destination devices people will eventually stop using it.

For all of these reasons, although most people tend to compare the Android market share to the iOS without looking into the specifics, in the US at least, close to 40% of smartphone users own an iPhone.

How to Create A Buzz on App Promotions to Increase ROI

Many a times, Apple has shown that no one can beat them when it comes to launching highly advanced and feature-rich smartphone, say iPhone 6. With that in mind, businesses as well as individuals are approaching for the iPhone app development to get their & deeds fulfilled by the professionals.

The strategy to measure app success is simple. “More the number of downloads means more the number of satisfied customers”. Here’re the things that can help you achieve potential customers to download your app.

Viral isn’t a marketing strategy but requires passing these four tests:

·         Have something valuable to share.

·         Must be easy of use and share among friends.

·         Must reward users for sharing and offer them incentives to come back.

·         More the number of users, more the value it creates

A Compelling App Description

This not only enhances user-engagement to your application but a clear app title and description explore the core functions of your iPhone app to the end user. Bear in mind to avoid using the name of the popular or existing apps.

Go Get the Sponsorship

Once you submit your iPhone application to the iTunesStore, it is imperative to get the sponsorship. Though it is quite tedious you should try as it would help you smoother all your financial constraints related with the marketing or promotion of your application.

Create a Dedicated Website for Your App

Next, it is time for you to create a dedicated website for your iPhone venture in order to aware users about your application and help them get all the desired information on the go. To make it a big hit, incorporating videos, audios, screenshots and more shall help you.

Above mentioned techniques are sure to give a great exposure to your iPhone app development venture. Are there any ideas to promote better while increasing the number of downloads? Share your ideas.

Small Businesses Are Missing On Apps Development- How to Overcome

If you’re the owner of a small business, well- yes your main focus would be on transactions, awareness and marketing with soaring smartphone and tablet sales. Instead, seeking to enhance personal relationships with customers online, and strengthen bonds help they excel in every vertical.

The daily App Store downloads primarily uptrend to 93% of users who spend on gaming apps, another 87 percent on entertainment apps, and a further 84 percent on productivity apps. To pursue an app from the ground up, first and foremost you need to be in sync with your customers, their devices and app needs. And, when the question ‘how easy is it to develop an app’ arise, there are many factors that come in line: complexity, niche, proposed functionality, and whether you opt for a DIY mechanism or rope in skilled development support.

Here are a few suggestions to experiment with:

·         Social media connections very authentic that connect with your business will help against ignoring people that reach out.

·         Improve your visibility at community events online.

·         Expertise in the nuts and bolts of designing, functionality, coding, testing and debugging are the priorities which can be outsourced or hired.

·         Promotional contents that involve interaction with your social media accounts.

·         Create a website for your app that humanize your business.

Opportunities online don’t have to involve a lot of technical expertise but often approaching customer centric app development metrics bring the success that you use offline and customers will feel right at home.

Before committing to the development project the advantages of hiring/outsourcing development talent should be thought through in the whole gamut of mobile activities. Set the reward ahead of time which will help you stay motivated to achieve those goals.