Mobile app
figures for the year gone by are dizzying. So many apps have been created and
many people have used them. But how many of them stayed? And how many went out
within a week of going live? These are very pertinent questions whose answer
lies in the common mistakes that developers overlook when they build apps. In
this article, we take a look at what they are, and how you should avoid them.
Not testing usability – Your app has to be simple enough for the dumb and appealing enough for the techie. If the simple guy can’t do it, chances are you’re in trouble. You might have to tweak your app a little.
1.
Creating an
app coz your competitor has one – Before you hire a mobile app company, you must know how it’s going to help you and
what purpose your app will serve.
2.
Failing to
identify devices of your audience – You must know your user’s devices. Say you hire
an iOS app development firm when your
target market primarily owns Android, your money along with your app will go to
waste.
3.
Not
understanding costs – Speak to your mobile app developer and find out about the costs involved. Some of
the costs include app development and UI design, app marketing, and app
maintenance. You can estimate your spending accurately with this.
4.
Adding all
features at a stretch – Some people add all the features in the first
release leaving little else to build on in the future. This in turn, will repel
your app users as they always pine for something different every once in a
while.
5.
Cutting the
wrong corners – Do not try to reduce your costs by hiring cheap, new mobile application
developers and compromise on functionality or design. Always remember that if
you save $1 on these fronts, you’ll have to pay 10 times more on the marketing
front. Let your app sell on its strengths.
6.
Failing to
integrate Social media – FaceBook, Twitter
and other social media are quintessential for marketing your app, reaching
users, and saving your marketing expenses. So don’t underestimate the power of
social media.
7.
Not testing
the app – In
addition to design and development, the developer or firm that you
choose should test the app to make sure no bugs reach the user and ruin their
experience.
Not testing usability – Your app has to be simple enough for the dumb and appealing enough for the techie. If the simple guy can’t do it, chances are you’re in trouble. You might have to tweak your app a little.
ReplyDeleteHey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment. Thanks for sharing.
On Demand Service App Development