Thursday, February 19, 2015

7 Features That You Should Have On Your Mobile Website

Designing a mobile website has been a challenge for many, not in small measure due to changing consumer preferences, who now want more and more. In this article, we take a look at what consumers want in a mobile website and exactly how you should go about it.

Click-to-Call and Click-to-SMS buttons

When people are searching for products or services on their Smartphone’s, they often prefer to call a business rather than visit its physical location. Make sure your potential customers will be able to contact you with a single finger tap by adding a Click-to-Call or Click-to-SMS button on your mobile website.

Mobile Maps with Directions

Let your customers know where your business is located and how to get to it. Add Google map widget within ActiveMobi mobile builder and setup your map with step-by-step driving directions helping your customers locate your place in seconds.

Contact Forms

Thanks to this feature, the prospects are able to ask questions concerning a particular product or service. This is a perfect source of gaining leads. Make sure to ask for minimum information to keep the form short. Focus on the most important information you require.

Easy Navigation

Navigation is as important as the loading speed of the mobile website. Mobile users should be able to perform the most important actions from the level of the homepage and reach essential content from every single page. Placing the back button at both the bottom and the upper part of the page is also a good solution.

Big Buttons

Mobile users tap the screen with their fingers, so a larger button would be a nice solution. It is recommended to design button with the size of 45-57 pixels.

Video Content

Users don’t like to read large chunks of text on their Smartphone’s. Studies show that about 41% of users would prefer watching a video instead. Placing a short video about your company or a particular product in use may convince your prospects to take action just after watching it.

External Links

Add links to your social profiles and social buttons promoting your mobile site – it is a nice extension for presenting the information about your company and a free option for advertising. So, why should you not be using it?

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