Thursday, November 20, 2014

What’s the Best Way to Influence Online Holiday Shoppers: Experts Advice

Its November already and did you know online shoppers are flooding on their systems? What brings them here is very clear. The Holidays! And how? The Smart Phones! Well, upgrading their new iPhone and Smartphone, retailers must start preparing for high volume of online holiday shoppers.

Having said this, on the other hand, the abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts. Why? Let’s read on.

Shopping Cart Abandonment

Where Do Shopper’s lose their Interest? A source says 61% of consumers are at “somewhat likely” to cancel their purchase when not offered “free shipping”. But the reports go on to blame on the idea that retailers cashing in all of their chips on responsive design. With subpar mobile performance run the risk, shoppers easily get fed up with a site that takes too long to load. The mobile website perhaps can look great and seamless across platforms once it loads but does it bails more than three or four second? Wait! The shoppers are long gone.

Why High Expectations for Mobile Sites

Last year, mcommerce sales accounted for a significant chunk of total ecommerce sales reporting 26.2% rise. And, this year, US mobile ecommerce shows $7.3 billion in first quarter and it’s expected to increase to 15% by 2017.

With their on-the-go lifestyles as their devices are, it appears tablets can let shoppers to have expecting a full desktop-like experience. Apple still dominates mobile ecommerce with a share of ecommerce orders 50.6% and Samsung was 30.5% in Q1. If only the mobile website developers can retackle the difficulty in entering credit card information, and long checkout process, this Christmas both ends can meet a positive mobile shopping experience..

Summing up, mobile sites are must! Retailers who are unable to make it work for the holiday season best find out a way to do so at the start of the New Year, 2015.

Wednesday, November 19, 2014

How Can You Now Enhance Employee Productivity with Apps

With the growing trend of IT consumers and the bring-your-own-device, mobile users now have a wealth of software literally at their fingertips. There are many enterprises with developing strategies centered on the development of proprietary mobile applications. Meanwhile, there are increased management complexity, security risk and compliance problems with ubiquitous use of mobile applications, too.

If you aren’t aware, here are the three issues you need to look into when laying a foundation for worker productivity with mobile applications:

Underestimating User’s Persona

Business users need to access and use applications in different ways regardless to the location. Say for instance, mobile professional accessing a high number and variety of applications while working in different locations and those using a limited number of apps solely in a single location will have particular privileges.Understanding this fundamental lets you create an environment of increased worker productivity without putting proprietary corporate information at undue risk.

Lack of Delivery Options

In today’s IT frameworks application delivery is based on managed service, on-premises, self-service application store, public or private cloud. If given proper security and assured policies, it is possible to establish and manage proper access for different applications to different user constituencies, and on different mobile devices.

Ignoring Mobile Application Management

Ensure the important combination of access, utility and security which can be made possible with mobile application management. However, recommended the right MAM solution to control and stay flexible without requiring extensive developer resources for changing source code or embedding software developer kits.

No wonder, mobile applications are considered the “next new thing” for driving employee productivity. In that case, why not organisations develop assured safeguards that protect corporate data, ensure compliance and provide cost-efficient application delivery and provisioning.

Wednesday, November 12, 2014

How Do I Decide On Developing A Mobile App For My Business?

Running an online venture and still thinking whether you should carry it for a mobile application development too? Indeed a successful app is an outcome of intense research and in-depth planning. After being inspired with flourishing mobile trends they all meeting good outcomes too but is it favourable for all of them?

The latest market fashions or upgrading a business with innovating mobile technologies doesn’t always give hands to business which cannot solely survive with mobile apps but with PC software. This post explains a
few signs that require a business owner to go with mobile application development.

Do You Require Customer Service & Support?

Business that thinks assisting customers before or after purchase of its products/ services has more chances to sell. Creating a customer service and support app will help you in a variety of ways.

Does Your Business Require Customer Engagement At Any Point Of Selling Product Or Service? 

There are a category of businesses, companies and enterprises relying completely on customer engagement and obviously if you are one of them, definitely developing a mobile application is of great use. A dedicated one can have enough potential to engage customers in real-time and even by location and then, turn them into revenue generating ones.

Are you looking for brand identity? 

In recent time, location-based push notifications is said to be a great channel of instant promotion. Let’s say if you are an apparel store’s owner, how much impressive it would be to inform the localites walking within the radius of one kilometre that today about the greatest discount deals or off on cloths.

Want To Acquire More Online Customers?

If you are running an online store for products or services, recommended to be the part of mobile revolution. As 85% of US population prefer mobile platform more than their PC to shop, to know information and this reveals a better option to enable mobile apps development for your business profits regardless of limits of time and place.

5 Best Practices in Choosing Payment Gateway for Your Mcommerce App

One of the biggest hurdles retailers of all time face is capturing global sales online through mobile devices.Creating a payment gateway in a mcommerce app works to be a bottom line between the customer and the bank for the transfer of funds to the website or app owner via a bank verification process. .

Thanks to the presence of such facilities that shopping has become a seamless affair and customers love doing it from the comforts of any place without physically stepping out. But that requires a few extra efforts/ practical tips to choosing a payment gateway for your mcommerce app without hassles.

5 Best Practices in Choosing Payment Gateway for Your Mcommerce App

If looking for the right payment gateway for your app,

1. First adjourn to app requirements as well as yours so that you do not face obstacles and other associated delays in fund transfers in the future.

2. Mobile commerce apps are very dynamic and so do customers very savvy and expect you to provide quick and prompt transfer of funds when they buy your app. Therefore, check if it supports the latest technologies.

3. Compare the features of payment gateways that best suit you, despite the time taken, before you make the ultimate choice.

4. Some reliable and trusted payment gateway providers give you the advantages of free analysis and consultation which offers insight into the services.

5. The payment gateway should be a simple and must be a hassle-free one while app developers are integrating and implementing.

With the aid of above tips, the task for seeking the right payment gateway for your shopping cart app is a breeze. Bear in mind, once a unified and trustworthy solution is identified where the payment process is seamless and secures the comfort level is exceptional.

How Can Enterprise Mobile App Owners Leverage Against Security Issues

Data security has become the finest threat and leveraging the flexibility and increased productivity
offered by mobile apps while keeping sensitive data away from those that shouldn’t have access
to it.

We’ll discuss on a few security issues that enterprise mobile app owner’s face, and a few steps
that can be taken to avoid them.

Data Slurping

During app installation, users are provided with a list of permissions to access saved files, location data, the ability to transmit and receive messages from the device and more.

Data slurping can be tough so, you’ll want to use mobile device management policies to restrict the apps that can be installed via a “whitelist” of approved mobile apps.

Insecure File Transfers via Apps

How easy to access/ copy a document via emails through an open service or shared using Google Drive? Very well!

* Ensure that your employees are not transferring data or company files by using third-party software.

* Also, consider having a custom mobile app developed which can handle on-device
encryption and secure transmission of data.

Malware Installed Directly

Tens of thousands of pieces of mobile app malware are discovered each year which is sometimes
believed to be a game app but only to leech out all of the data stored on it.

You’ll want to ensure that any work-related data on the user’s device is encrypted, either inside of
a custom mobile app or another secure container.

Device Loss or Theft

If an employee loses a work device filled with sensitive information, of course the data is being

* You’ll need to work to mitigate the potential damage of your devices if fallen into the
wrong hands

* Also, ensure it is possible to wipe data from any device that might have sensitive
information on it, remotely.

As an end note, there have been numerous instances of Android malware causing headaches while Apple app development has a stellar track record of keeping malware out of the App Store.

So, making a wise choice of well-coordinated strategy led by IT departments, and app development experts lies in you.

Monday, November 10, 2014

How Can Mobile Apps Help Break Bad Habits, Permanently?

Can it be really challenging to ensure that we’re staying true to our “good” habits? Well, yes says a recent survey conducted in New York. Whilst the world has already turned modernistic, a few mobile app developers stepped up to the plate to deliver habit-breaking smartphone apps that anyone can download to help kick a bad habit once and for all.

Let’s check out a few of sample apps and who knows you might get a better idea for your next app development project?

Kwit to Quit Smoking

Smoking cigarettes is absolutely terrible for your health. If you’re a smoker and ready to kick the habit, then download Kwit that turns the act of quitting in to a bit of a game.


* Keeps you motivated by supplying you with stats about your progress and how much money you’ve saved.

* Rewards with various achievements and allows you to quickly share your success on social media networks like Facebook and Twitter.

Brush DJ for Oral Health

Not spending enough time brushing and flossing each day? Brush DJ aims at simple approach to get you brushing for the correct amount of time.


* Hit the play button and you’ll be instructed to brush or floss for two minutes while being entertained with music from one of your favourite on-device songs.

* Set up custom playlists and schedule reminders for when it’s time to toss away your toothbrush or visit the dentist.

Procraster to Fight against Procrastination

One of the most productivity-sapping habits you can engage in, Procraster aims to help you understand “why” you’re not completing the task at hand.


* Allows you to set up rewards to help keep you motivated

* Check in on your stats to see that the app is helping you to break your bad habits

Mint to Stop Spending Outside of Your Budget

Been overspending? App developers have created this popular app Mint to help you set and manage a monthly budget.


* Sync your bank accounts, credit cards and lines of credit to the app to receive notifications of late fees and spending outside of your budget.

5 Major Challenges While Integrating Apple’s Ibeacon into Your Online Business

No surprise that beacons are currently the fastest-growing market segment for in-store devices. Apple’s iBeacon technology allows retailers to use a network of small, constantly-broadcasting wireless devices to communicate with apps that are installed on nearby consumers’ iPhones.

This post communes the seven challenges to plan for how you will integrate iBeacon into your business.

What Features Do We Need?

Without understanding your customer preferences and how iBeacon can make their shopping or brand experience that much better. Also, it use cases vary wildly between businesses so that retail stores might show a discount coupon for a specific product.

Signal Quality Becomes an Important Factor

In iBeacon app development, signal quality becomes an important factor subjected to signal degradation issues that can be caused by absorption and reflection. Understanding that your mobile apps will be faced with variable signal quality from local iBeacons is critical and this should be factored in to your overall development plan and pre-launch testing.

Obtaining Customer’s Permission

Without an iBeacon-enabled mobile app nearby to receive its signal and generate an appropriate response- it is of no use. Two primary goals include

* should be to push as many individuals as possible to install your mobile apps,

* obtaining their permission to receive communication from nearby iBeacons

Having said so, you’ll need to figure out how to communicate all of this information to the customer installing your app in a positive and easily-understood way.

Bound To Generate a Ton of Data

Dependent on your business and your iBeacon strategy you’re bound to generate a ton of data. Sya for instance, if you have your mobile apps reporting details of every transactions, then you need to  keep a close eye on the volume of data being generated during the development process and have a plan for how you’re going to make the best use of it.

Getting your iPhone App Approved

A new iBeacon-powered mobile app is subjected to intense scrutiny during the App Store review process and can be denied for any number of reasons. Therefore, ensure to explain how the app will benefit your customers and how to best use it. Bear in mind, receiving iBeacon notifications can impact battery life and this should be noted as well.

Keeping these 5 challenges when planning your Apple’s iBeacon strategy, you will be well on your way to developing a successful iphone application.

Tuesday, November 4, 2014

How Safe Is Online Retailing with NFC and Mobile Payments

Available in the iPhone 6, iPhone 6 Plus and Apple Watch, Near Field Communication or NFC is the latest tech trend aiming to consolidate the consumer experience. It lets two local devices share small bits of data as in like commuter cards, print advertisements, and smart cards. Very recently, Apple entered the game with its own mobile payment solution, Apple Pay making this technology go mainstream.

Howbeit, when discussing the possibilities to add NFC infrastructure to a shopping cart website despite its perceived simplicity, there were a few uncertain encounters, too.

This post deals about this fast-moving influence of the one safer mobile payment.

Bluetooth vs. NFC Mobile Payment

Sounds similar to Bluetooth due to its mobile connection abilities and sharing compatibility, NFC varies in two ways.

1. Bluetooth pulls information from devices up to ten meters away.NFC connections need a shorter distance of four to ten centimetres.

2.  Bluetooth requires a mediator to help set up the connection between two devices, while the connection is instantaneous (about 1/10th of a second) with NFC.

Looking through the safer part, the latter one prevents unwanted interception of sensitive information that is seemingly flying through the air.

NFC Devices Make Mobile Payment Easy

The NFC technology makes payment more interesting than ever before. All it requires is that consumers need to tap their NFC device against an NFC terminal or signal receiver, and the transaction is complete. Yes, Of course, these automatic connections simplify the consumer experience to complete all of your purchases and transactions but then, safety is a question.

Bear in mind, safety is always a priority when making mobile payments!

Ability to Track and Predict Consumer Behaviour

Guess how? This indirect and valuable feature of NFC help frequent buyer cards already tracked enabling the unique two-way communication ability to track, categorize, and instantly turn the personalized information into a marketing strategy unique to the consumer.

Easy and quick, the technology is already moving us towards a more intimate relationship with the businesses and marketers who sell the goods consumers know and love.

Wednesday, October 29, 2014

HTML5 Mobile App Development- The Right Way To Go for Your Business

Most of the new development in mobile apps is being driven by focus on user experience. And with a recent study showing how less is the patience threshold of a user is, adding to the point of maximum user experience.

Along with growth in the number of data points, more enterprises now require to implement a cross-platform development strategy and HTML5 has become the preferred platform.

Rich User Experience at Low Cost

The key driver of html5 mobile app development is powerful audio and video support, highly advanced accessibility and more storage capabilities. Also, HTML5 reduces the risk of vendor lock-in as it is an open format interchangeable between mobile and web. Developers wanting greater choice of tools and more support in the open source community are not limited by proprietary plug-ins.

Cross-platform compatibility

The most attractive features of HTML5 is its compatibility across a range of devices, whether that’s iOS, Android, Windows Phone or Blackberry. Though it takes longer time to create an HTML5 app than it does to create a single native app, over looking at the fact, multiple apps need to be developed while you only have to build it once using HTML5.

To Create Good Trade-Off Hybrid Apps

native apps (and can indeed be published on app stores) are fairly popular nowadays so does hybrid apps built using web technologies such as HTML, CSS and JavaScript and then ‘wrapped’ in a native container.
The Drive of Huge Developers Community.

One of the biggest advantages is the huge community that involves front-end and back-end developers to providing new tools and support. Either directly or indirectly most of the companies develop product or services cordially on the web. This whole ecosystem of applications is developed by a thriving community of developers who understand the backend side of the equation.

As I conclude, HTML5 has got both advantages and limitations, but leveraging the former and overcome the latter is what sets apart successful enterprise business apps. Choose the right tool for the right job!

5 Expenses That Might Surprise You during An App Development

With enterprise mobile app development outpacing desktop applications, here’s bound to be some surprises along the way. But many first timers with a limited understanding of the true costs of developing a mobile app happen to believe that development cost starts and ends with the developer.

This outlines to the big question of the hour: What unexpected costs should businesses plan for when developing an Android or iPhone apps?

5 Unexpected Costs to Watch Out For When Building Mobile Apps For Your Business

1. Keeping an App in the App Store Isn’t Free

For businesses heading into mobile app development need to understand the fact that Apple and Microsoft charge $99 per year, while Google charges a one-time $25 fee- certainly aren’t deal breakers, of course.This applies for native and hybrid apps and not for mobile web apps.

2. Building Mobile Apps for Multiple Platforms Costs More

As a matter of fact, each mobile platform requires different programming languages as in like native mobile iOS app won’t work on Android and an Android app won’t work on iPhones. The cost is more expensive considering that you need specialized engineers for both OS.

3. Unaware Of How Much Actually Takes Place on A Server

From registration, to backup, to sync etc, backend data programming could spike up development costs very quickly. So here’s the quick question. Where do you store your mobile app data? In case it is a data-driven application, you must store the data somewhere.  But on the cloud, you will have monthly hosting costs depending on the provider and the amount of data stored.

4. The Necessity of Testing Your App

People commonly think that their design will provide a great experience and the app will work perfectly immediately. But it isn’t. Only with thorough testing, you can ensure that people are finding the app valuable but then, it will cost more money up front.

5. Maintenance And Updating Costs

Mobile market is constantly shifting between OS or changes in the APIs and device compatibility updates. But bear in mind that maintenance cost far outweighs the initial cost of building the app when your users are more focussed on rich features.

Building apps for consumer distribution is a very important point but unfortunately, this is not cheap.

Monday, October 27, 2014

Native or Hybrid: Which Technology Should Businesses Prefer For App Development Project

Well, mobile app development has been widely spread now but the debate of choosing native and hybrid mobile application development technologies is really a matter of being confused. How to hire a mobile application development company guides available online and one of them provide you the best of the information.

Going with one among native, or hybrid is a bit difficult decision but knowing about all the two should be used as per the stage the project is.

Going Native

Are you new to mobile development and want to build performance-critical mobile apps and/or take advantage of native APIs? Then, you need expert app developers to build the best performance apps you can get from the mobile phone.

Building native applications means using Objective-C on iOS and Java on Android but the process can be relatively long for complex applications. The application development is faster, simpler, more rapid and easy to maintain.

Going Hybrid

If you decided to develop hybrid applications, developed using HTML, CSS and JavaScript allows you to use any web-native framework you want. There are two main ‘competitors’ in this field targeting mobile platforms but work in very different ways:

1. Cordova based on tools like PhoneGap and

2. Appcelerator Titanium

Developing with Cordova is just like developing a webpage using HTML, CSS and JavaScript local files, and tests them in the browser and then wraps them in a native web view with Cordova.

Whereas, Titanium don’t require HTML and CSS files unless you want to create an application that uses both native and HTML-based User Interfaces. It provides a mobile tool set that helps you emulate your application on the real platform.

Both are the either or the perfect solutions to fulfill the different needs and preferences of users and developers. So, which one you will use in your application?

Sharing the Secrets Of IOS8 for App Vendors: Better Experience-Better Life

Apple announced iOS 8 will be very interactive- a feature that has long been available to Android app developers and long sought after by iOS app developers. Most interestingly, they also announced "extensibility," feature to let users to share data and interact with one another.

Underscoring the battle between iOS and Google's (NASDAQ: GOOG) Android, the company has unveiled a wide range of new tools and services available to its iOS developers gearing towards making it easier for developers to build iOS applications and making those applications easier to find and use by customers. Let’s see a few of such important tools in detail.

CloudKit: A new service from Apple that will store applications' data in order the ease the job for developers to build cloud-based services for their iOS applications.

Metal: This new technology works with the OpenGL specification to speed up the performance of graphically intensive iOS games apps development for companies like Unity and Epic Games.

Apple ID Management: All these years, Apple IDs & billing info could only be changed through that oh-so-passe program called iTunes on a computer but with iOS8, you can update your info right through your phone and forget wiping the dust off your laptop screen.

Extended Privacy:  The new OS offers a hide function for photos and App Store purchases in order to conceal your private photos.

Swift- a new programming language for iOS developers: Seated alongside Objective C and Python, Swift will make developing iOS applications easier and quicker.

App bundles: Specifically created for developers, Apple will allow the experts to create short videos of their apps that can be viewed by App Store shoppers and let them sell groups of applications at a discount.

As a result, these wide range of new services and initiatives within iOS 8 offers better user experience. So why deny it?

Friday, October 24, 2014

What’s with the Dearth of Enterprise Apps?

Today, there’s no lack of mobile devices as such in enterprises however there is quite a shortage of apps with complete enterprise capabilities. In spite of the productivity and efficiency gains that could be realized by supporting the devices and ways of working that employee, only a few dedicated mobile apps are available for their employees.

Data is one of the most valuable assets in any organization, and mobile is simply a way to put data to use. This post hosts a few highlights like FIPS certification for government use, creating a team-focused app development server, and the incredible adoption of  iOS 7 and its enterprise-focused features.

Enterprise Mobile Apps Are Set to Explode

Did you know that only 15 % of mobile developers are targeting this audience? When employees are consistently demanding better user experiences in the tools they use for work, developers still consider quicker path to monetization, over the long run the enterprise market offers a much larger opportunity. In 2013, about 900,000 of the world’s 2.3 million mobile developers were primarily targeting the business world.

Let’s see the function of Apple Pay introduced very recently by the company. It has got many features to help companies strive to be the first to provide this functionality to their customers. With Apple Pay, it is possible to create intuitive and “surprisingly well-designed” consumer app that offers customers helpful information like transaction details and rewards points. Also, it is easier for customers to spot and address fraudulent charges, and to connect their Capital One credit cards to Apple Pay to quickly visualize purchases made in this manner.

There is more emphasis on custom mobile apps, robust enterprise app stores and app management capabilities as well as offering bring-your-own-device (BYOD) to improve customer service and general safety. The impact of mobile apps on business is as significant and fundamental as it is on consumers more secure, robust and capable of linking to back-office databases and repositories. 

Despite deploying so many potent tools, the challenges still remain.

5Types of iPhone Owners You Shall Come Across After iOS8 launch

Whenever a new iPhone launches, upgrade the existing phone to the new model has a tightly knit to hardware-and-software ecosystem, can say. Here are some thoughts about different types of buyers and whether they should get one.

With iOS8, the iPhone 6 delivers a bigger screen while remaining easy to handle catching attention of Smartphone users.


Excited about everything Apple, this group of people own every version of the iPhone. It is like they own a t shirt and most of the time they avoid washing it just because they are afraid of their logo getting faded. 

Fanboy keeps on blaming other operating systems and believes that iPhone is the best among all. Create an iphone apps and they will figure out how worth it is to have it on hand.

Desk job

These are kind of Iphone owners who keep two their Iphone as an iPod and use the former on the places like gym. Making calls doesn’t hit them but still love to keep iPhone.

The Complainers

These owners of iPhone own a device because it is trendy, and utterly they do not know much about phone and use it only as style statement or fashion. Developers, no matter how hard they try to develop an iphone app, these people keep on blaming that the size of iPhone Is difficult to handle missing their Nokia phone.

The Seniors

iPhone users who even don’t know how to get benefits out of an iPhone fall under this type. These are the set of people who can amaze at the first look whose typing speed is one word per minute and use default ring tones. Developing apps for them is a maze drive. 

The Hackers 

These ordained iphone users jailbreak their device from day one, use it to remote start their car, for calls on Skype and uses WiFi. They do nothing but winning around the device from the touch screens to censorship. 

iOS 8 is here to stay for a big margin of mobile application developments when compared to the features of a Smartphone with other early birds. 

Monday, October 20, 2014

3 Influential Ways of Casting Mobile Apps into Shopping Trends

Increased usage of the Internet and especially mobile for shopping, most often consumers interact with online coupons, and deals. A global research says about 1.2 billion of users make use of their mobile devices to access several websites, plus 15 % of online traffic is via mobile commerce which force the online shopping businesses to transform their ecommerce business to the mcommerce..

Nowadays, the mobile app developers and designers have largely contributed in mobile application development for shopping which force mobile users to stick with their devices. Add to the value, the coming of responsive web design makes website itself automatically adapt to the mobile resolutions without decreasing the quality of a website.

This article concentrates on three important factors that drive your mobile app development efforts for shopping cart development.

The biggest advantage of mobile application for shopping is that it creates a brand visibility besides which many users tend to recommend the mcommerce app if they found it valuable and useful. It is found that by 2016, more than 50% of the mobile users will prefer to complete their transactions through the m-wallet.

Mobile devices with touch-screen technology offer a rich user experience so that it impacts purchasing behaviour of the customers. Rather than customers preferring to buy from another website, a mobile app that loads faster or transaction carried swiftly in one step make you app development a grant success.

The success factor to every mcommerce completely depends on the way the mobile applications are developed. The users can evaluate the cost by comparing it with other prior to make purchase. 47% users have confessed that they surf information about the regional stores via their mobile phones before making purchase. And, 42% of users verify the inventory before ordering and 60% of customers prefer to stay at home and buy.

Summing up, the best advantage of mobile commerce is that shoppers, regardless to any geographical terms can easily complete their purchases and payment via their mobile devices safely.

Friday, October 10, 2014

5 Impressive Tools That Aide in Creating A Mobile Game App

From kids to teenagers to old grannies, who on earth doesn’t like to play mobile games? Temple run has caught most of us and candy crush has become a stress-buster, steal some hours just to play while on the break.

Creating new and unique games for all age groups, mobile apps developer have a HUGE responsibility based on the variety of OS available and, the necessary tools. This post is a house for the 5 essential mobile game app development tools to develop free version, and in some cases the paid version to enjoy some nice fun moments.


Develop a single code base using this tool and, app developers can publish the game to various platforms with high quality and high speed to keep the gamers engaged. Besides, the interface and environment used here are pretty interesting and interactive.


Known to be one of the most popular game development tools, even heavy gamers are aware of unity. Used to build games for both 2D and 3D action games, this tool allows you to develop games that can be integrated across platforms, and also extends to various gaming consoles.


This technology is one of the biggest in the world of mobile game app development available in present time in almost all the mobile app supported devices. It lets you build mobile games that possess high quality and speed, and all it needs is the openGL ES emulator to create bug-free apps.


Planning to create a multi platform game? Then you should necessarily choose the Marmalade SDK as your mobile game app development tool. Developers can use C++ or Xcode or even Visual Studio to build your game on various platforms like iOS, Windows, Android, and Blackberry etc.

Marmalade Juice- a cross platform development module within Marmalade offers platform specific codes and features for the major OS named above.

Unreal Engine

Unreal Engine 3 source code comes with the unreal engine development kit basically integrated with middleware technologies to develop games that will work across various platforms. Whilst used to develop next gen power gaming, it is available for high end gaming consoles, and for different OS.

IOS 8 and Hybrid Mobile App to Go hand in Hand- Not Google

Built using web technologies such as HTML, CSS and JavaScript, Hybrid apps run inside a wrapper of native code allowing installation from app stores and access to device-specific features. Google should be leading HTML5 development, but is astoundingly not working. Let’s read on to explore the depth and height of this notably changes here.

Apple though not a champion of open source or open standards, with iOS 8 it has become both. It has also introduced significant improvements for application developers who hope to exploit new API will need to work around a bug that breaks a common way for loading local files from the device.

Besides, here a few more benchmarks that sets IOS 8 a potential leader to be a huge win for hybrid apps.

HTML5 Support Level Test

The benchmark reveals that there are some APIs that are only available in WKWebView- a very supportive to iOS 8 version.

Webgl Is Now Enabled

WebGL was a hidden feature in iOS 7 but starting in iOS 8, it is officially supported in both WKWebView and UIWebView. This is huge for developers who require native-level 3D animation capability, especially for game app developers

Improvements to CSS3 Capabilities

iOS 8 has implemented many more CSS3 features than iOS 7

·         To control an element( images and videos) to fit in the parent container

·         More design support for text decoration party

·         Shaping floating content and keeping text-wrapped

Completely a Different Set of APIs

The most notable change is that WKWebView now has a mechanism to communicate between the native layer and the browser layer. For example, Cordova utilizes internal AJAX an IFRAME element to pass the data. WKWebView provides a direct way to send data between the layers. It will be much more accurate and take much less overhead compared to the UIWebView way of sending messages.

In a nutshell, all HTML5-based hybrid apps will run much quicker and become more stable for iOS devices with the new the new WKWebView engine. Playing a bigger and bigger role in application development...a lot of games and apps can be seen in future. 

Tuesday, October 7, 2014

Why Small Biz are Heading to Android App Development

As Google Play is flooding bloating with millions of Android apps new ideas are flourishing in recent and futuristic contexts. There are more than 2 millions apps registered in the various market places serving a vast audience across the globe where Android OS based devices ruling in numbers and now in quality.

But this isn’t at all. Start-ups prey on Android apps for so many other reasons. Of which a few important ones are jotted down to give you a picture of why this way?

I’m an Open Source Platform

For expanding your products and services Android app development provides a wide open platform from phones and tablets to set-top boxes, refrigerator displays, and much more. This isn’t ends here. Google ensures their operating system is open to developers with the limits of Android’s capabilities, and the flexibility to cater to your needs.

I’ll Fit Your Budget

Google and the developer community has fairly streamlined the entire process making houses for varied features and functions, while custom coding and designing in order to create the app’s unique aspects. If you have a look it, the results are not only faster but affordable development cycle than most other software can offer. For startups, being short on cash is the status quo, and that’s why any business can consider it.

I Let You Dream Massive

With each release, the operating-system becomes hardly any bigger additional well-loved and extra effective which is influencing 1000s of recent customers active their products. Whilst permitting little companies to offer what their audience desire, these applications furthermore enhance the complete whole visibility of the choices.

I Promise Stable Customer Relationship

A mobile app provides accessibility to your customers instantly with no regards to time and place. With smart phones adoption is in skyrockets, developing mobile apps on Android is the most reliable and widespread methods of maintaining strong customer relations on behalf of your business.

All these above mentioned points emboldens both small and medium businesses alike to rapidly implement Android platform for acquiring their business applications developed.

Why Enterprises to Develop Cross-Platform Apps with HTML5

What do you think from a customer’s end regarding User-experience? Doubtless, there could be only one answer.  Regardless to what device they have in front of them, be it a Windows PC at work, or an Apple  iPad at the local coffee shop or an Android* phone on the go- the mobile application must work, intact.

So... why HTML5?

Instead of deluging in programming technologies such as C# and Windows APIs and Visual Studio, ObjectiveC and iOS APIs and Xcode; Java and Android APIs and Eclipse, etc cross-platform HTML5 languages focuses your efforts on the things that really matter, starting from developing the right features for your app without failing user experience.

Today’s cross-platform apps need to adapt to varying screen sizes, resolutions, aspect ratios and orientations and, yes this is both an opportunity and challenge. HTML5 code are packed and been deployed as a locally installed hybrid web app rather than running within a sandboxed browser window frame.

This article will explain the following best practices for building cross-platform HTML5 apps for enterprises:

Supportive to All the APIs Used By Your App

ü  HTML5 browser is a first-class programming language supported by some of the latest development tools, including Microsoft Visual Studio, Appcelerator Titanium and Node.js.

ü  Also, the HTML5 runtimes implemented on your target platforms will always support slightly different APIs but a nuisance for app development. However, using Cordova, you can take advantage of device capabilities to deliver rich and contextual user experiences.

Adaptive To Provide A Good User Experience

ü  Based on screen dimensions and, adjust padding around the UI components to better accommodate various aspect ratios, you can scale your UI components and fonts.

ü  Instead of loading a different image asset optimized for a different resolution, propose web standards for support of responsive images.

Managing “Quirks

The fast evolution of the HTML5 standard behaves differently as a function of the target platform, optically different in the behaviour of platform runtimes to complicate cross-platform development. Say, Android platform shows inconsistent behaviour over audio and video playback across various manufacturer implementations. Such differences can be easily overcome by the use of cross-platform JavaScript library APIs that mask runtime implementation differences such as Modernizr.

In order to serve the app developers, HTML5 technology is applied to building device applications that will help you to write once and deploy across multiple platforms.

How to Generate Revenue from a “Free” App: 4 Modest Conspiracies.

The price tag of an app often becomes a barrier for people to download it whilst acting reluctant to generate money. This is why counter intuitive that a free app became an easy mode to generate revenue.

So how do you make money from a free app?  Let’s see a few surprising strategies.

Get Users First Monetize Later

Let’s take an example to illustrate how this works. Whatsapp which was acquired by Facebook for a staggering $19 Billion, on the surface, has no revenue model which means no subscription fees or mobile ads. But see they do have a lot of users with 18 billion transactions a day. 

As simple this model is defined to be getting the users first and monetize later regardless to the data size, advertising or something else.

Act As a Vehicle To Deleiver Quality Service / Product: 

Few examples for this model will be

·         Uber, a mobile app where users can request and pay for a ride sharing service.

·         Doctors on Demand application let users to get a consultation from a licensed physician through a video conference for $40 for 15 minutes

·         Besides, there are many online shopping apps to purchase pretty much anything and everything.

Mobile Advertising Is An Aid:

Almost projected to reach $31.5 Billion this year alone, many mobile ad companies have sprouted with various revenue models most of them in conjunction with apps that have in-app purchase and consequently allows a free app to generate revenue even if the user doesn’t make any in-app purchases.

In-App Purchase Otherwise the “Freemium” Model

Whilst your users are getting purchase an app for absolute free price, they are provided with an opportunity to purchase additional services.  Not to forget, Apple retains 30% of the revenue generated from this mechanism.

·         Unlocking “Pro” Version of the App besides unlocking varied features

·         Allowing the app to work after a trial period

·         Disabling ads is currently the highest grossing app strategies.

·         Including additional content like a song, story, game level, etc

Winding up, all that i want to say is if you want to develop an app for profit- launch it “free” is the way to go.

Friday, September 26, 2014

Ultimate App Marketing Strategies for both IOS & Android

Today, every app businesses and even developers would want to learn the mediums & methods to market their iOS & android app. Why not? Currently, the app market has given enough reasons to start working upon the app marketing strategies just when they come up with a strong idea and secondly, when developing their app.

To begin with, let’s have an overview of the mobile app market statistics and the app market future

·         The apple’s app store is about to hit 1 million apps so you can wonder on the total number of android apps in the market.

·         According to recent studies, the predicted future statistics say downloads will continue to grow to exceeding 200 billion by the end of 2017, and revenues will reach 63.5 billion US dollars.

Knowing which, let’s discuss on various methods that can come in handy for marketing an iOS or Android app.

App Website for a Complete Presentation:

As app website tends to be a complete presentation of your app, its very motive is to grab attention thereby trigger downloads. And, the best part is that a website dedicated to your app does that effortlessly. It showcases your app name and icon, an app pitch for your app, app badges so that it is easier for the visitors to download the app, displays compatible phones and also a promotional video that communicates quick visual information and so on.

App Store Optimization (ASO)

ASO has recently embarked in the app marketing world. Now the question is what does ASO do to your app? It is a systematic procedure that simply assists in strengthening your app marketing strategy in the best possible way. As in like improving app name, writing precise app description, deploying unique screenshots and thumbnails that easily grabs users’ attention, and localizing every feature of the app, and many more. This gives better app visibility on the app store eventually a substantial number of downloads, as well.

Media Coverage:

Needless to say conducting typical PR activities including precisely drafting press releases, and having an established relationship with relevant bloggers and journalists who can offer a genuine readership for reviewing the app can allows you to reach out to a large number of genuine target audience of your app.

 Mobile App Advertising:

This is one great marketing platform for your app and it can be carried out through Ad Networks. From simple banner ads to video ads and rich interactive ads that appear in the apps and mobile sites- all these favours advertisers and monetization services to the developers.

As a bottom line, getting noticed on the Google Play and App Store is getting tougher day by day. This is when a proficient app marketing agency comes into play in order to witness the success of your app!

4 Best Practices to Successfully Launch and Monetize a New App

In the past 5 years, the app economy has grown exponentially seeking new methods to improve their app monetization. Say for instance, back in January 2012, only 46% of revenue was generated from in-app purchases but this January 2014 has showed a revenue share boomed to 79%. Which means generating significant revenue simply having a great idea is no longer good enough. Success needs a comprehensive strategy.

Here are four mobile app monetization tips to help you on your way.

User-Centric App

Yes, obviously you need a large user base to bring in enough revenue.

Even though you have the best idea in the world, it can’t profit you unless users like it. From colour choice and button size to screen layout and navigation- it is important to think through every choice and use extensive testing to see how a broad audience responds to the interface. This is one of the assured ways your mobile app monetization efforts are not wasted.

A Thin Line between Uniqueness

This thought is something in common that you need to do something that no one else has ever done.
But let’s be honest. This doesn’t work. Look at the most successful new products, programs, or apps, are innovations and all these aren’t de-novo inventions. Yes, creating something completely unique is exciting, but do you think users are patient enough to learn how to use it and waste time on one app when they have a pretty much choices out there.

So, here the success formula is instead of reinventing the wheel, take something people like and turn it into something they love.

Know Your Distribution Channels

Today, there are endless ways to expose potential users to your app, starting from PR and ”buying users” to social media and word of mouth but understanding the mobile app monetization ecosystem is very important.
Some best practices to improve your discoverability are: knowing how much a potential user is worth, the time you utilize to bring in new users, and how to turn current users into brand ambassadors.

Analyze, Research and Optimize

Measuring what really makes your app work helps you improve in areas that need some extra attention, say ultimately its user satisfaction and user engagement.

Besides, keep an eye on market trends that includes where downloads and revenues are flowing, in which app stores and countries. This is why you require to work with a monetization partner who can provides you with top quality analytics so you can understand which ad formats, creative, etc. works and then optimize for maximum revenue.

Since it’s not a one-size-fits-all method, remember app monetization strategies require experimentation.  

Will IOS 8 Be a Positive Sign to Mobile Enterprise Computing? Check What Experts Say

Apple very recently launched iOS8 at its Worldwide Developers Conference (WWDC) for both iPhone and iPad. While the launch is directed at keeping app developers happy, it even assures the leading game providers to bring console-class 3D games to mobile devices, for the first time.

What firing in the board of the IT community right now is the “enterprise” feature list of new versions of iOS. This article shall help you look at the impact of iOS 8 on their mobile strategies.

Handling Privacy in a Healthkit World

iOS 8 introduced HealthKit and HomeKit- the two new tools to enable health and home automation experiences. Unlike the previous consumer health app telling how many calories each burn/ blood-pressure tracker or diabetes manager- employees will be able to use personal apps enabled by HealthKit, HomeKit, Apple Pay, and other future services on their corporate devices.

Recommended, revisit your approach to privacy policy, process, and communication. Also, in order to protecting life-critical workflows and personal data move to a model of selective management and selective wipe to secure enterprise data.

Biometrics Ready for Prime Time

With respect to biometrics, back in 2013 the iPhone 5s first introduced with the fingerprint recognition technology of Touch ID allowing users to unlock their phones or conduct iTunes transactions without typing their passwords.

Enterprises made use of these to simplify the user authentication experience by allowing Touch ID to unlock a device while still having a strong password as a backup. So that it increases the strength of iOS secondary encryption.

Securing Fluid Data

With iOS 8’s new features like Handoff and app extensions, the ability to deliver workflow-based apps that enables data becoming fluid and easily available across devices and apps.

How is it beneficial? Enterprise app developers can create more fluid and interactive apps turning into a productive mobile workflow for the end user. This isn’t. Providing the guardrails for enterprise developers to use these features effectively will help from corporate data to suddenly appear on unmanaged devices or in unauthorized apps.

Summing up, iOS 8 will kick off new innovations in mobileapp development with far-ranging implications for privacy, app design, and data security in the enterprise that benefit greatly from those that struggle to catch up.