Friday, September 26, 2014

Ultimate App Marketing Strategies for both IOS & Android


Today, every app businesses and even developers would want to learn the mediums & methods to market their iOS & android app. Why not? Currently, the app market has given enough reasons to start working upon the app marketing strategies just when they come up with a strong idea and secondly, when developing their app.


To begin with, let’s have an overview of the mobile app market statistics and the app market future

·         The apple’s app store is about to hit 1 million apps so you can wonder on the total number of android apps in the market.

·         According to recent studies, the predicted future statistics say downloads will continue to grow to exceeding 200 billion by the end of 2017, and revenues will reach 63.5 billion US dollars.

Knowing which, let’s discuss on various methods that can come in handy for marketing an iOS or Android app.

App Website for a Complete Presentation:

As app website tends to be a complete presentation of your app, its very motive is to grab attention thereby trigger downloads. And, the best part is that a website dedicated to your app does that effortlessly. It showcases your app name and icon, an app pitch for your app, app badges so that it is easier for the visitors to download the app, displays compatible phones and also a promotional video that communicates quick visual information and so on.

App Store Optimization (ASO)

ASO has recently embarked in the app marketing world. Now the question is what does ASO do to your app? It is a systematic procedure that simply assists in strengthening your app marketing strategy in the best possible way. As in like improving app name, writing precise app description, deploying unique screenshots and thumbnails that easily grabs users’ attention, and localizing every feature of the app, and many more. This gives better app visibility on the app store eventually a substantial number of downloads, as well.

Media Coverage:

Needless to say conducting typical PR activities including precisely drafting press releases, and having an established relationship with relevant bloggers and journalists who can offer a genuine readership for reviewing the app can allows you to reach out to a large number of genuine target audience of your app.

 Mobile App Advertising:

This is one great marketing platform for your app and it can be carried out through Ad Networks. From simple banner ads to video ads and rich interactive ads that appear in the apps and mobile sites- all these favours advertisers and monetization services to the developers.

As a bottom line, getting noticed on the Google Play and App Store is getting tougher day by day. This is when a proficient app marketing agency comes into play in order to witness the success of your app!




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