In business we don’t just develop app for fun but to show
off your business expertise, and make money eventually. Ever since the record
of app development one of the widely disregarded topic – how do free apps make
money?
Let’s talk about the ways you can make money when your app
is free.
1. The Freemium
Upsell
Having a second version of your app that’s paid, be it as
the “Lite” and “Regular” or “HD” versions of an app, paired together. When the
user clicks on the free app link it drives them to the iTunes store on their
phone.
Initially, users can download your free app and get a sense
of what you have to offer after which the full version could be purchased which
will have lots more functionality and game play.
2. In-App Purchases
In-app purchases allow users to unlock features or purchase
more as in like get coins. When you build an app, either you should set IAP
(in-app purchases) to be a onetime purchase or an ongoing option like
purchasing 20 coins for $0.99. Such apps have already drove millions of dollars
in sales, even though it was free.
3. CPI Networks
(Cost per Install)
Relatively a new marketing mechanism, CPI is the mobile
equivalent to CPA (cost per acquisition) in the web marketing world. It is most
often seen as a “pop-up” in games and apps through which prompting to “Get It
Now.”
This actually works out to be a better deal than most
developers report on advertising networks. In precise, it is directly
proportional to the number of downloads and grows as your user base grows.
4. Mobile
Advertising:
After reaching $31.5
Billion this 2014, many mobile ad companies have sprouted with various revenue
models. It can be used in conjunction
with apps that have in-app purchase and consequently allowing a free app to
generate revenue even if the user doesn't make any in-app purchases.
The bottom line is the two ad networks are i Ads and Ad-mob –
the first being Apple and the second being Google but requires a sizable amount
of traffic to make it worth your while.
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