According to the IDC, Apple’s influential niche this year shows
an 11.7% share of the smartphone market slightly down on the 13% of the
previous year. It’s true that Android still dominates the smartphone market
with an 84.7% market share. However, Apple continues to innovate and shift
volumes at the top end of the smartphone market to trickle down to those
looking for a cheaper gateway to Apple’s ecosystem.
Been receiving global headlines and reams of analysis from
a press, Apple has introduced today a brand new mobile payments system called
Apple Pay- a new accretion in app development, can say. Why not? This technology
is expected to overtake credit cards as a predominant payments medium, marking
a brand new day for business owners across the globe.
So, How Does Apple
Pay Works
Apple Pay is shipping with the iPhone 6 and 6 Plus,
as well as the forthcoming Apple Watch and compatible with 5th generation
iPhones too. A Near field communication (NFC) chip is included which coupled
with TouchID can move to take a bite out of the mobile payments market. It will
support American Express, MasterCard and Visa credit cards via more than 800
million iTunes accounts.
Now, Apple has a secure and controlled architecture in iOS
and that TouchID fingerprint scanner offers an innovative authentication
process. But how do we convince customers that they won’t be left out of pocket
if and when transactions are compromised? One of the big aspects in Apple Pay
is that each purchase utilizes a uniquely generated, one-time code instead of
using names or credit card information at checkout.
But will customers be convinced of the ease of use to
finally ditch their physical wallet in favour of an iDevice? Time shall decide.
Have an idea and interested to create an
iphone/ipad app for your business? This is the right time to approach a
professional.
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