Tuesday, November 4, 2014

How Safe Is Online Retailing with NFC and Mobile Payments

Available in the iPhone 6, iPhone 6 Plus and Apple Watch, Near Field Communication or NFC is the latest tech trend aiming to consolidate the consumer experience. It lets two local devices share small bits of data as in like commuter cards, print advertisements, and smart cards. Very recently, Apple entered the game with its own mobile payment solution, Apple Pay making this technology go mainstream.

Howbeit, when discussing the possibilities to add NFC infrastructure to a shopping cart website despite its perceived simplicity, there were a few uncertain encounters, too.

This post deals about this fast-moving influence of the one safer mobile payment.

Bluetooth vs. NFC Mobile Payment

Sounds similar to Bluetooth due to its mobile connection abilities and sharing compatibility, NFC varies in two ways.

1. Bluetooth pulls information from devices up to ten meters away.NFC connections need a shorter distance of four to ten centimetres.

2.  Bluetooth requires a mediator to help set up the connection between two devices, while the connection is instantaneous (about 1/10th of a second) with NFC.

Looking through the safer part, the latter one prevents unwanted interception of sensitive information that is seemingly flying through the air.

NFC Devices Make Mobile Payment Easy

The NFC technology makes payment more interesting than ever before. All it requires is that consumers need to tap their NFC device against an NFC terminal or signal receiver, and the transaction is complete. Yes, Of course, these automatic connections simplify the consumer experience to complete all of your purchases and transactions but then, safety is a question.

Bear in mind, safety is always a priority when making mobile payments!

Ability to Track and Predict Consumer Behaviour

Guess how? This indirect and valuable feature of NFC help frequent buyer cards already tracked enabling the unique two-way communication ability to track, categorize, and instantly turn the personalized information into a marketing strategy unique to the consumer.

Easy and quick, the technology is already moving us towards a more intimate relationship with the businesses and marketers who sell the goods consumers know and love.

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