Wednesday, March 19, 2014

What’s Better than Promoting Your App For Free - Creative Ideas

Have you heard of app entrepreneurs who made it in the app world without spending a penny on promoting their app? Yes? No? Never Mind. You’ll be one on that list very soon.
The cost of a customer acquisition can never be simpler than this.  Here are a few dashing ideas to promote your app for free.

Creative Ideas to Promote Your Mobile App for Free

Make use of Pinterest: Blog images, info-graphics and visual content on your Pinterest board along with happy customer photos or hold contests- what a great combination right? Remember, a happy customer is a brand ambassador for your app

Build a microsite:  A one or two-page which showcases your app to the web audience. Check out Snapchat and Path for clue during mobile app development.

Build a teaser website: Want to know who is interested so much in your app? Build a teaser website before the launch to collect email addresses of people who would like to know when the app launches.

Create a product video: A creative, funny, thought-provoking or personal video that tells a story? Take clue from app like the Dollar Shave Club.

Pitch to app review websites:  Not to mention, websites such as 148apps, AppStore Apps and AppAdvice can generate a lot of buzz for your app.

Manually recruit customers: Know your audience and find them. Reach out to local art schools, libraries and paediatricians to get more customers.

Integrate social within the app:  Obviously, users prefer to share their opinion with others. For instance, “Path app” allows users to share photographs on social media and “Draw Something” ensures you rope in a friend or more.
Make good use of App Store Optimization. You can find it at the app store.

Consider Offering A Promotional Price: In case your app is a paid one, consider a promotional pricing of $0.99 during the launch time. This price point encourages impulse purchases.

Above said are a few of my opinions. Do you think you can give a better idea? Don’t hesitate to share your opinions that might really help mobile app developers.

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