Its November already and did you know online shoppers are flooding on their systems? What brings them here is very clear. The Holidays! And how? The Smart Phones! Well, upgrading their new iPhone and Smartphone, retailers must start preparing for high volume of online holiday shoppers.
Having said this, on the other hand, the abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts. Why? Let’s read on.
Shopping Cart Abandonment
Where Do Shopper’s lose their Interest? A source says 61% of consumers are at “somewhat likely” to cancel their purchase when not offered “free shipping”. But the reports go on to blame on the idea that retailers cashing in all of their chips on responsive design. With subpar mobile performance run the risk, shoppers easily get fed up with a site that takes too long to load. The mobile website perhaps can look great and seamless across platforms once it loads but does it bails more than three or four second? Wait! The shoppers are long gone.
Why High Expectations for Mobile Sites
Last year, mcommerce sales accounted for a significant chunk of total ecommerce sales reporting 26.2% rise. And, this year, US mobile ecommerce shows $7.3 billion in first quarter and it’s expected to increase to 15% by 2017.
With their on-the-go lifestyles as their devices are, it appears tablets can let shoppers to have expecting a full desktop-like experience. Apple still dominates mobile ecommerce with a share of ecommerce orders 50.6% and Samsung was 30.5% in Q1. If only the mobile website developers can retackle the difficulty in entering credit card information, and long checkout process, this Christmas both ends can meet a positive mobile shopping experience..
Summing up, mobile sites are must! Retailers who are unable to make it work for the holiday season best find out a way to do so at the start of the New Year, 2015.