Thursday, April 2, 2015

7 Tips for a Successful Mobile App

Creating a successful mobile app is on everyone’s mind. So much so that almost every business has one on either of the mobile platforms these days. But how do you ensure that your app is successful? That’s the question we’ll look to answer in this article. The ingredients of a successful app are:

1.       Emotional connect with end-users
You can’t create an app with a rich user experience by simply replicating the desktop content on a touch screen. So you need to optimize the performance, look and feel of the application according to the mobile device. In short, your app needs to touch an emotional chord with the users.

2.       Compatibility
Most apps target a particular mobile OS. But the user may access the app on a variety of devices like tablets, Smartphone’s, etc. This is why it is necessary for businesses to ensure compatibility and optimization across devices.

3.       Make the app customizable
It is now common experience that customized apps achieve greater popularity as users love to change the app’s colour, font, outlines, and privacy settings according to their preferences. This delivers a user-centric experience.

4.        Make the app work offline
All the users may not have unlimited access to the internet and they will look for apps that can work even in the absence of an internet connection. So, make sure your app works in both the online and offline modes.

5.        Focus on end user-experience
Your app might be simple and easy-to-use. But does it serve the purpose it was designed for? The app must deliver on this count. Optimized and hassle-free user experience is a necessity for a successful app.

6.        Monitor app usage
An app can be used in a number of ways. So you need to understand how your app is exactly being used. Track users using engagement analytics and identify features and functionality that need to be improved in the app.

7.        Focus on high LTV

As a business, you need to focus on the high lifetime value (LTV) of your application. Your advertising revenue directly depends on your LTV. For your app to be successful in the longer run, you need to focus on higher returns on investment (ROI) and average revenue per user (ARPU) to build a solid base of users.

1 comment:

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