1. Be very clear about your platform
Android, iOS, Windows....reading them back and forth? Well, just look at who you want to target. If it’s the global market that you’re targeting, android must be your choice. If you are looking at a US centric market, you could go for iOS. Either way, avoid ambiguity on the platform front. If you intend to launch it on both the platforms, know that your engineering costs will double accordingly.
2. Mobile is NOT web experience downsized
A majority of website owners do not focus on developing a mobile application that is optimized for all mobile platforms. All that they do is rely on responsive website features or consider that mobile app development should be done with just few necessary elements and features of a website.
3. Don’t confuse the Designer for the Developer
Whatever it is that the designer creates; it will have to go through a developer. It is important the design follows the functionality since we often find that apps where design dictates functionality inevitable fail.
For example, if your app has been planned to include a search box, but the designer might envision one with a type-ahead search that generates live results as the user types. This is a nice add-on, but could mean significant undertaking for the developer.
4. Avoid overlooking User experience
Say Apple and ask people what comes to their mind first. The reply would be its elegance/user experience. So, it’s important to know that a mobile user is more demanding and intuitive when it comes to UX. This is borne by the fact that 26% of the are opened only to be never used again and 48% are opened less than 10 times. Make sure you test your app with Craigslist or better find early beta testers.
5. The app won’t sell by itself
When your app goes live, thousands of competitors are going to look at it and use it. If you do not have a well planned strategy to increase visibility, you are only increase the risk of your app disappearing into oblivion.