Monday, June 16, 2014

Mobile Developers Focus on Enterprise Apps- A Case Study

People who think that mobile developers are those who sell apps through app stores are seeing just a small part of the overall picture. Today’s mobile app developers face a fundamental dilemma when clients approach them: What should we focus on?

·         Whether, business-to-consumer (B2C) apps like Whatsapp, Facebook, etc., or
·         Enterprise mobile apps like CRM, ERP-type apps that enable massive productivity improvements for mobile workers?

Take away from Worldwide Study of Developers

A worldwide study of the developer population shows that nowadays enterprise apps are trumping consumer apps. Here are some takeaways from this study:

·         Nearly 50% of software developers (or 8.7M) work on mobile apps, globally.
·         Compared to 2010 report, there are twice as many mobile developers today
·         The global software developer population expected to reach 25 million by 2020
·         India and China are leading of which, 20% of developers are creativity women

Having said so, enterprises are looking for the next generation apps that will drive revenues, customer engagement and employee productivity. To succeed in developing iPhone apps or Android one, the simple mantras consider three things: think well beyond simple app development; consider how to test and monitor the app, the metrics to measure and optimize and how to ensure optimum experience and performance that engages users.

Summing up, there are about two million B2C apps in today’s app stores most of which are available for free. The paid applications are downloaded fewer than 500 times per day and earn less than $1,250 a day. On the other hand, enterprise mobility is creating endless opportunities for Mobile Application Development Companies in New York to maintain sustainable growth. While inspiring developers on the surface there’s a lot more than meets the eye.

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