Social media is increasingly influencing shopping habits with 3 out of 4 customers admitting to having used FaceBook to choose a shopping destination or restaurant. A majority of customers also hold online conversations with brands to seek a better experience in the future. So, how do businesses use mobile to provide that extra value to the consumer?
1. Store-Specific Apps
Retailers with their own apps can follow shoppers to create lists, find relevant coupons and deals, and even load these deals directly onto loyalty cards. Some businesses have taken doesn't even further by allowing users to start shopping on one device and pick it up later from another.
2. Help Shoppers Find Items
Some apps offer in-store location features that can help customers find a specific product without flagging down a salesperson. This is very useful as users like to be guided to the product without third-party intervention.
When it comes to making a purchase decision, shoppers are always looking for easier ways to read reviews check prices and compare multiple products. For example, Best Buy puts QR codes on all of their products to help with this, allowing customers to simply scan the codes for additional product info and compare up to 4 Best Buy products at a time.
4. Ease the Checkout Process
While in-store mobile payments are still in their infancy, the appeal of speeding up the checkout process is undeniable. Sloppy checkout processes are foremost among the reasons for customer frustration and easing it would go a long way in ensuring satisfaction.
5. Remind Them to Come Back
Every store wants repeat business and an app is the perfect way to get customers back. Apps can send alerts about new items, notify customers when their prescriptions need to be refilled, or promote limited-time sales.
6. Give Them the Whole Picture
Retailers can use apps to ensure a positive brand experience even after customers leave the store. Offering ‘how-to’ videos and suggestions based on customers’ past purchases would be a good idea. For example, a customer who just bought an iPod might be interested in a speaker.