Monday, March 23, 2015

8 Mistakes Startups Should Avoid In Mobile App Development

Mobile app figures for the year gone by are dizzying. So many apps have been created and many people have used them. But how many of them stayed? And how many went out within a week of going live? These are very pertinent questions whose answer lies in the common mistakes that developers overlook when they build apps. In this article, we take a look at what they are, and how you should avoid them.

1.       Creating an app coz your competitor has one – Before you hire a mobile app company, you must know how it’s going to help you and what purpose your app will serve.
2.       Failing to identify devices of your audience – You must know your user’s devices. Say you hire an iOS app development firm when your target market primarily owns Android, your money along with your app will go to waste.
3.       Not understanding costs – Speak to your mobile app developer and find out about the costs involved. Some of the costs include app development and UI design, app marketing, and app maintenance. You can estimate your spending accurately with this.
4.       Adding all features at a stretch – Some people add all the features in the first release leaving little else to build on in the future. This in turn, will repel your app users as they always pine for something different every once in a while.
5.       Cutting the wrong corners – Do not try to reduce your costs by hiring cheap, new mobile application developers and compromise on functionality or design. Always remember that if you save $1 on these fronts, you’ll have to pay 10 times more on the marketing front. Let your app sell on its strengths.
6.       Failing to integrate Social media – FaceBook, Twitter and other social media are quintessential for marketing your app, reaching users, and saving your marketing expenses. So don’t underestimate the power of social media.
7.       Not testing the app – In addition to design and development, the developer or firm that you choose should test the app to make sure no bugs reach the user and ruin their experience.

Not testing usability – Your app has to be simple enough for the dumb and appealing enough for the techie. If the simple guy can’t do it, chances are you’re in trouble. You might have to tweak your app a little.

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