How Cross Platform Mobile Apps Help You Brand Your Company

There are times when mobile were doubted to be a tool set to retail businesses and other associated firms. But studies say, on average Americans spend 410 minutes shopping on their mobiles, around 12 per cent of their total time and with tablets showing up, it has increased by 18 % in 2013 alone.

So, this is it! Your business can expand by creating a mobile app for customers to download from the Apple Store or Google Play.

Img Source - squaremelons.com

Plays Great in Marketing

June 2014 report says that there were approximately 1.2 million users in both the Apple Store and its Android counterpart, with around 30,000 quality apps launched every month. Means, if you develop one using hybrid app development, not only it ensures promoting your brand across platforms but offers a secure presence across them all.

Sticks to Consistency

Since a single code runs on all platforms, the look and feel of the app remains constant, no matter for operating system or version being used thus hampering user experience.

Cost Effective

Yes, you need to some extra amount to getting your app in the store. If deployed effectively, the same apps can improve business processes, reduce costs and generate valuable business intelligence and analytics.  s the application matures, it is easier to manger releases and is cheaper to develop new features and bug fixes.

Absolute Greater Reach

With Apple’s iOS and Google’s Android competing for top positions worldwide, developing an application that runs on both gives you the added advantage of tapping into greater market potential.

There are definitive benefits of going with a cross platform tools like Appcelerator, Phone Gap but finding the right one is an exercise in optimizing for application’s functionality and user experience, the cost of tool and the cost of development and long term maintenance.