Wednesday, August 20, 2014

Why Enterprise Mobile App Fail and 5 Simple Steps to Fix It

The demand from business units in enterprises puts increasing pressure on IT organisations to deliver large numbers of mobile applications. Thanks to the consumer app wave that makes or scheduling, note taking, to do list,  file sharing, document viewing and editing, surveys, photos and more- simpler and faster.

Besides, 90% of businesses have already launched corporate apps by 2014 and the result is:

·         Increased Productive Employees
·         Enhanced Service Quality And Customer Engagement
·         Improved Content Distribution And Standardization
·         Eliminate Bundles Of Paper Works
·         Replace Of Legacy Hardware
·         Use Real-Time Data And Enhanced Business Intelligence

Unfortunately, this is not the norm as about 52% of enterprise apps fail to meet expectations. And let’s see why?

Why Do So Many Mobile Enterprise Apps Fail?

No defined Scope and Design: The requirements tend to be based on an existing business process

Starting-Off Huge: Surprisingly, some consider that developers normally complain the budgets are too small forgetting how long and complex is the project.

Lacking User Experience: Compared with other apps, most enterprise apps look terrible and therefore employees cannot and don’t want to use them.

Insufficient User Involvement: The internal customers don’t get involved until the final delivery when it’s too late for user testing or feedback.

5 Steps to Fixing a Failed App

1.       Evaluate how employees and the organisation as a whole use mobile technology today for work

2.       Benchmark competitors and companies to learn and be inspired from others success

3.       User Experience is the backbone. Successful enterprise apps are those that allow users to perform actions in the professional realm

4.       Choose the right development team which means the hired app developers must have a good track record of delivering beautiful and easy to use solution
Set targets and create a business case so as to measure the results, productivity increase and expected return of investment.

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